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GDPR will pop the adtech bubble

blogs.harvard.edu

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Re: GDPR will pop the adtech bubble

#31

Post by geocar »

ealexhudson wrote: post #20
anilshanbhag wrote: post #12

Earlier quoted context omitted.

How is IP and browser personal data ? If you think it is, you should not be on the internet.

Under GDPR guidance, IP addresses are considered personal data because they can be used to identify an individual in a moment in time. Personal data consists of things that identify individuals, but also things that can be used in conjunction with other information to identify individuals. You might not like that, but the regulators are pretty clear on this point.

The ICO does not consider IP addresses personal data since more than one person could use a computer in a household.

Re: GDPR will pop the adtech bubble

#32

Post by lajhsdfkl »

alkonaut wrote: post #26
lajhsdfkl wrote: post #10

Earlier quoted context omitted.

> IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads. There isn't and this is what many people do. But that isn't the argument is it? Can you tell me why observing what people do on my website is unethical and why it should be made illegal? Also can you explain why information that is placed on my server belongs to s…

> Also can you explain why information that is placed on my server belongs to someone Isn’t this more or less the gist of GDPR and “right to be forgotten” laws? That my personal data doesn’t automatically “belong” to anyone else just because I entered it onto a server? > If someone has access to your laptop and downloads their photos onto it, who do those photos belong to? Rights to creative works, unlike personal da…

>Isn’t this more or less the gist of GDPR and “right to be forgotten” laws? That my personal data doesn’t automatically “belong” to anyone else just because I entered it onto a server?

Yes the EU invented a new right for its citizens which is the prerogative of the EU because of their bastardized idea of what constitutes privacy. Privacy is a basic human right, that much is obvious. There is no human right however to be forgotten and there is no human right to not be observed when you are in public.

>Rights to creative works, unlike personal data already has rather well functioning legal frameworks. The author of a creative work doesn’t give up any right to the photo without very specific circumstances.

The author of a creative work doesn't have the right to force me to delete something from my laptop if I obtained it lawfully.

Re: GDPR will pop the adtech bubble

#33

Post by dbbk »

mulmen wrote: post #11
shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

I don't see how self-hosting has anything to do with it honestly. This is about tracking people without their consent. It's about preserving rights of individuals. Self hosting is no more or less acceptable than third party hosting. It's not a technical issue.

So is your position that website owners should have no visiblity at all on their visitors, and no way of knowing how many people are using it?

Re: GDPR will pop the adtech bubble

#34

Post by toomuchtodo »

jimktrains2 wrote: post #27
mulmen wrote: post #11

Earlier quoted context omitted.

I don't see how self-hosting has anything to do with it honestly. This is about tracking people without their consent. It's about preserving rights of individuals. Self hosting is no more or less acceptable than third party hosting. It's not a technical issue.

Are you also against access logs?

Only if you’re not scrubbing IP addresses and other PII within a reasonable window of time.

Re: GDPR will pop the adtech bubble

#35

Post by solomatov »

lajhsdfkl wrote: post #3

>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it. Fraud? Malware? What does this have to do with adtech? >And that’s on top of the main problem: tracking pe…

>What a compelling argument /s. Is it wrong if I sit on my porch and record in a notebook the hair color of different people? Is it wrong if I observe that one of my coworkers has a Harley Davidson sticker on his laptop?

As far as I know, there's an invasion of privacy tort in common law: https://torts.uslegal.com/intentional-torts/invasion-of-priv...

P.S. I am not a lawyer.

Re: GDPR will pop the adtech bubble

#36

Post by ocdtrekkie »

simion314 wrote: post #7
lajhsdfkl wrote: post #3

>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it. Fraud? Malware? What does this have to do with adtech? >And that’s on top of the main problem: tracking pe…

The laws would hopefully stop the tracking of users. IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads. Tracking me and creating a profile on me should be illegal. Showing ads is perfectly fine

The funny thing to me is even at the height of me allowing tracking... Ads based on my data were never good. Is there really a value being lost if we make ads non-personalized, or is this just a myth perpetrated to ensure data collection houses control the ad market?

Re: GDPR will pop the adtech bubble

#38

Post by cft »

mulmen wrote: post #11
shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

I don't see how self-hosting has anything to do with it honestly. This is about tracking people without their consent. It's about preserving rights of individuals. Self hosting is no more or less acceptable than third party hosting. It's not a technical issue.

And with application layer DDoS attacks and intrusions: surrender? Do not ban bad actors? Or outsource to Cloudflare that keeps an army of EU lawyers and is compliant?

Re: GDPR will pop the adtech bubble

#40

Post by bjelkeman-again »

anilshanbhag wrote: post #12
simion314 wrote: post #4

Earlier quoted context omitted.

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

I actually think you need to do some homework if you honestly think so.
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