> there was immense trust, and lifestyle invested in the brand, and immense pressure as an engineer to live up to all these people’s expectations.
Agreed, and this emotional involvement goes a long way to explaining Apple's legendary margins and ability to sell upgrades with increasingly unexciting advancements.
> On the ground floor, we weren’t worried about missing earnings or slowing user growth, we were worried that “Bob” who runs his media company on a Mac will be frustrated by a change in numbers or iCloud, or that the new iPhone wouldn’t make people feel like they had the best technology in the world.
This seems much less true to me. There are many, many examples of poor design choices or imperfect implementations. A recent pet peeve of mine is that I simply cannot decipher how the Facetime contacts and call initiation design works. Somehow I got it working and now can pick a name from the recent calls list, but how I managed to get it to that state is utterly beyond me. This is an absolutely fundamental capability, and yet completely not clear.
This could be said about so many different aspects of Apple products that I find it hard to believe that concern for user happiness and understanding is really that big of an explicit concern. Rather, I suspect any concern is tangential to something else.