Earlier quoted context omitted.
One thing I've learned is that the user's complaint is always valid, the user's proposals seldom are. That is to say, users know when they don't like something, but they are often wrong about why they dislike it or what is interrupting their workflow. Our job is to find and fix the root cause starting from user feedback, and fix the product in accordance to what the user is actually trying to accomplish. This is ofte…
What's interesting about this, is that user complaints can be suspect too. I read an anecdote recently about the American auto industry. They'd ask people about what they didn't like about the cars they bought. And they'd get all these complaints, then try to build cars based on those complaints. The problem was, many of the complaints were for things that took them out of the market for the car they bought. For inst…
http://simpsons.wikia.com/wiki/The_Homer
I suspect there is a lesson there about using aggregate feedback, rather than listening to single individuals.