Earlier quoted context omitted.
Wait a sec, “France” is a trademark?
It certainly could be a trademark, just not an exclusive one like Coca-Cola. If you wanted to market a "France" brand of chairs in the US, that'd be allowed most likely, but wouldn't prevent a "France" brand of dish towels from being registered by someone else. You'd still need to avoid a false impression of origin for your chairs, but it could work if they're actually from France, you provide an alternate associatio…
> Defendants knew that they did not, and do not, have a right to the word "France," as evidenced by Defendant Atout France's US Trademark Registration No. 4027580, filed in 2009, in which Defendant expressly disclaimed the exclusive right to the word "France."