Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?
Go's New Brand
31–40 of 301 posts
Re: Go's New Brand
#32at start I actually had doubts on go due to the mascot and the naming, like Go -> Google, they name it after the company, another thing they expect to put google in front of it and we have to love it.
Re: Go's New Brand
#33Gopher got demoted to page 22? What a sad day to be a gopher.
Re: Go's New Brand
#34This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations.
And its not that the designs here are bad in isolation; overall the visual identity is very sleek, and I could imagine it working well for something else; RedHat and JetBrains are the first things that come to mind. But for Go, this logo is the one that I acknowledge:
https://blog.golang.org/gopher/logo.png
Funny thing here is that I'm don't even like Go that much, and still I had such strong negative reaction to this branding.
Re: Go's New Brand
#35It looks really bland and unremarkable now. Maybe just a little bit understated.
Re: Go's New Brand
#36The rebranding might make the language look sleeker and more enterprisey but it looks that they're rejecting their spirit of playfulness in order to appeal to the likes of Oracle clients and take away more Java mindshare.
TBH I've always thought of Go as Google's Java. With some decisions to make developing at super-big-co even nicer, which helps you at google scale.
I always thought of Go as Google's Erlang.
Re: Go's New Brand
#37Sleek new logo makes it look like a bicycle renting start up. While I think its good to refresh branding and aim to unify more things, I will miss the Go Gopher.
Renee French, the original illustrator of the Go Gopher, is still updating the gopher:
http://reneefrench.blogspot.com
I'm partial to this take on the little fella: http://reneefrench.blogspot.com/2016/11/blog-post.html
Re: Go's New Brand
#38The circular shape of the letters hints at the eyes of the Go gopher, creating a familiar shape
I found it agreeable, woody, complex and balanced, with notes of ash and clover.
Re: Go's New Brand
#39Perhaps this won't be a popular sentiment, but since when did programming languages need brand identity?
Around the time exploits needed fancy names.
Re: Go's New Brand
#40The rebranding might make the language look sleeker and more enterprisey but it looks that they're rejecting their spirit of playfulness in order to appeal to the likes of Oracle clients and take away more Java mindshare.
TBH I've always thought of Go as Google's Java. With some decisions to make developing at super-big-co even nicer, which helps you at google scale.
I've always thought of Go as Google's Java 1.4.