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Go's New Brand

blog.golang.org

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Re: Go's New Brand

#21

Post by venning »

VohuMana wrote: post #3

Sleek new logo makes it look like a bicycle renting start up. While I think its good to refresh branding and aim to unify more things, I will miss the Go Gopher.

The gopher didn't go away. You can find it on pages 21 & 22 of the new Brand Book: https://storage.googleapis.com/golang-assets/go-brand-book-v...

Re: Go's New Brand

#23

Post by woolvalley »

jxub wrote: post #9

The rebranding might make the language look sleeker and more enterprisey but it looks that they're rejecting their spirit of playfulness in order to appeal to the likes of Oracle clients and take away more Java mindshare.

TBH I've always thought of Go as Google's Java. With some decisions to make developing at super-big-co even nicer, which helps you at google scale.

Re: Go's New Brand

#24

Post by lillesvin »

thanatos_dem wrote: post #2

I know folks love the gopher, but I’m a fan of this to be honest. The hand drawn gopher just looked... childish? It definitely didn’t give me the impression of an efficient and well put together programming language.

It's probably silly but I like it when logos/mascots are like that—you know, slightly helpless and not oozing of focused branding efforts. It makes me feel more certain that the language/technology is used because of its actual merits rather than its branding.

Re: Go's New Brand

#25

Post by sremani »

I am not a branding expert, and that's a good thing, because it took a full 5 minutes to really figure out what the heck they are doing here. They wanted something "Simple & Speed" to be associated with Go which are certainly attributes of Go I have read about.

Re: Go's New Brand

#26

Post by wvenable »

jxub wrote: post #9

The rebranding might make the language look sleeker and more enterprisey but it looks that they're rejecting their spirit of playfulness in order to appeal to the likes of Oracle clients and take away more Java mindshare.

Go's language design is fundamentally about rigidity and consistency -- and I'm not saying that's bad -- but it's pretty far from playful.

I'd consider languages like JavaScript, Ruby, and Python to be playful languages by comparison.

Re: Go's New Brand

#28

Post by Bjorkbat »

Eh, I'm really not feeling this. I mean, I just really loved that silly little cartoon gopher and his goofy little eyes. It had a personality.

This is something that really irritates me about Google and their products, services, "stuff" if you will. Their branding is contemporary but at the same time has absolutely no excitement or personality to it. I mean, it's till contemporary, it still uses interesting colors and stuff, but they strip away all personality from everything that they do in the interest of appealing to a worldwide audience.

Whatever, joke's on them, I'm going to vehemently deny that this new brand exists. I'm not going to let a branding agency ruin things for me.

Re: Go's New Brand

#29

Post by danielvf »

Looks like they are loosing the bespoke Go fonts (https://blog.golang.org/go-fonts) and going with Work Sans and Roboto. I understand the reasoning.

Personally, I have a big soft spot in my heart for the go fonts . Whenever I feel like coding like it's 1979 again, I load them up in my editor and pretend I'm looking at well written documentation from my childhood.

[edit: Yay, Go fonts remain for source code display!]

Re: Go's New Brand

#30

Post by Isamu »

They kept the gopher. But they provide a model sheet.

"The gopher is not a logo. However, when appropriate, it can and should be used on communications that are Go branded, but should not be used in place of our logo, nor should it be placed too closely around the logo, so as to infer it's an alternate logo."

Hey, they linked to a talk by Renee French about her design of the gopher: https://www.youtube.com/watch?v=4rw_B4yY69k

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