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Netflix, Long an AWS Customer, Tests Waters on Google Cloud

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Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#121
lol, This a "press release" written by a PR firm employed by google

etflix, one of Amazon Web Services’ biggest customers, is expanding its use of Google Cloud, AWS’s biggest rival, according to two people with knowledge of the matter. The move, which hasn’t previously been reported, could portend a shift in the balance of power in the cloud computing market

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#122

Netflix has been "testing the waters" at GCP for years. And as their infrastructure grows, relying on a single cloud provider would be a silly limitation to put on themselves. Disaster-recovery/failover is a very natural use case for multi-cloud deployments. Not to mention that for certain workloads and patterns, GCP is cheaper and better. Netflix operates at a scale well beyond what most AWS managed services can rea…

I agree with most of what you said, however, Netflix most definitely does not operate at a scale well beyond what most AWS managed services can address. AWS managed services literally sit behind billions of devices, a scale that makes Netflix look small in comparison: https://techcrunch.com/2018/02/27/apple-now-relies-on-google...

Seriously? or are you a member of AWFUL - Americans Who Figuratively Use Literally ;)

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#123

Earlier quoted context omitted.

You don't have to be Netflix to get AWS, GCP and MS to play against each on pricing. I've seen a number of my clients build a prototype on each platforms, and then use it to make final decision. Part of that final decision is having the cloud vendors compete on price. I personally haven't seen any massive price breaks, but there definitely is room the margins.

Really playing these companies against each other would mean dynamically balancing your services across the providers based on pricing

Did this a lot with payment processors. Literally had application router settings that could route based on % or switch off once a certain monthly or yearly amount was hit. Configs could be updated in real time.

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#124
post #93

Firstly: not very new. Hasn't Netflix been at this for a long time? Secondly, everyone should be checking. Not only is Google doing a lot of subsidization, but their services are really really good. My current employer ended up being unable to use them but it's I acutely regret every day I'm forced to build out things Google already has or deal with Amazon's frustratingly antiquated ELB infrastructure.

One of the reasons I don't like working on GCP or Azure is because I prefer ELB.

Why?

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#125
post #95

Earlier quoted context omitted.

I also work for a CDN. Some of our stuff dynamically utilizes other CDNs. A customer might go try and test deploy something and we might use (AWS or whatever) to do it. It's CDNs all the way down.

I work for a company people use to build CDNs. Just another turtle. :D

like physical infrastructure or something else? a bit curious (having many neteng friends at many, many CDNs)

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#126
post #95

Earlier quoted context omitted.

I work for a company people use to build CDNs. Just another turtle. :D

Adding my turtle as a CDN employee ;-)

We license software[1] to ISPs/MSPs who then use it to "OEM" Kubernetes clusters to CDN providers.

We should rename our product "Infinite Regress" ;-)

[1] https://gravitational.com/telekube/

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#127
post #103

Earlier quoted context omitted.

Any links so I can read more on the subject? I’d love to get my hands on some material describing their infrastructure.

https://media.netflix.com/en/company-blog/how-netflix-works-...

That seems to be more about their edge caches, which is interesting [and partly answers one of bad assumptions] but not the same.

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#128
post #122

Earlier quoted context omitted.

I agree with most of what you said, however, Netflix most definitely does not operate at a scale well beyond what most AWS managed services can address. AWS managed services literally sit behind billions of devices, a scale that makes Netflix look small in comparison: https://techcrunch.com/2018/02/27/apple-now-relies-on-google...

Seriously? or are you a member of AWFUL - Americans Who Figuratively Use Literally ;)

Literally has been used as an intensifier for a figurative expression since the 1800s and has been defined in the dictionary that way for quite a while.

It was used in this manner by Charles Dickens, James Joyce and American authors as well.

Although, it pisses me off when I hear it used that way.

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#129

Earlier quoted context omitted.

The margins you're paying for include functionality you don't use and your own cost of integration, observation, and management of their stuff. The principal advantage of using a cloud provider is avoiding capital costs and any useful apis they have that you'd otherwise have to develop/maintain in-house.

The most fun thing about startup world is that it pretends that normal rules of economics and accounting do not apply to it (until a startup runs out of money) $X in CapEx makes balance sheet look better than $X in OpEx.

As generously as I can put it: It's a form of denial that people use when overwhelmed with everything else. There's typically too little real data on what the money's going to look like until a bunch of things are tried out, each essentially a random variable. So instead of freaking out about that, just bandage over it with some lies to yourself until you can actually start addressing it.

Businesses in well-known markets can start estimating their costs + potential revenue early, and optimize early. But for a business that might "pivot" a few times before finding "fit", how do you do it? You just look at time (runway: burn rate * remaining capital) you have to try stuff.

It's not great, but I can understand why some people do it.

Re: Netflix, Long an AWS Customer, Tests Waters on Google Cloud

#130

There are a lot of comments saying that Netflix should run its own datacenter. Adrian Cockcraft helped lead Netflix's effort to move to AWS and now is a VP at AWS https://www.linkedin.com/in/adriancockcroft/ He did an interview with Software Engineering Radio back in 2014 explaining their motivation. http://www.se-radio.net/2014/12/episode-216-adrian-cockcroft...

> Adrian Cockcraft helped lead Netflix's effort to move to AWS and now is a VP at AWS. I always get a bad taste in my mouth when I read things like that. Was it really an objective choice, or was this AWS’ way of saying “thank you” ?

And now dropbox owns those datacentres. ;)
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