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Firstly: not very new. Hasn't Netflix been at this for a long time? Secondly, everyone should be checking. Not only is Google doing a lot of subsidization, but their services are really really good. My current employer ended up being unable to use them but it's I acutely regret every day I'm forced to build out things Google already has or deal with Amazon's frustratingly antiquated ELB infrastructure.
I think long term, Netflix needs redundancy, especially when the primary supplier is a competitor in the same space.
Not even that, but because Amazon has a history of not playing nice!
Earlier quoted context omitted.
This isn’t such an obvious decision. Running your own datacenter is difficult. Besides racking and stacking, you need to deal with power and cooling. Most likely you will outsource all of this to a collocations management services initially, which becomes your overhead just like AWS/Google. But they have economies of scale, in addition, they have expertise in managing all of this equipment with very high reliability.…
The cloud doesn't really have economies of scale unless your workloads scale opposite of pricing - which they very rarely do. For small shops, sure, but for the example of 500 instances running - you could lease space and grow with physical servers at a better economic scale. If you only need 500 servers for 1 busy season and can drop back down to 100 then stay in the cloud. If you need 500 always running instances a…
Again, there are niche segments where this might not be true, 500 constant machines churning through massive datasets all day-long, etc, might fall into that category, but it’s not slam dunk.
I would think if a business use more than 500 servers, it would make sense to start considering having your own datacenter?
I wouldn't do my own datacenter as in build out a building, but I would certainly lease a cage and build out my own infrastructure at probably half that count. As far as I know, Netflix has POP's for content delivery in many carrier facilities so it's not a pure cloud player by any means. For the cost of 1 year for a single cloud server you can buy a 52 core dell with 256gb ram and a few SSD's and have price/performa…
With Netflix's Open Connect (https://openconnect.netflix.com/en/) system, most residential Internet Service Providers have appliances at the regional point of interconnection. These appliances are inside of or directly connected to the ISP's network in the region. Back in 2016 they had appliances deployed to over 1,000 locations. Content is pre-positioned during off-peak hours to the appliances.
Previously Netflix has been open about how they use AWS for "generic, scalable computing" including "all of the logic of the application interface, the content discovery and selection experience, recommendation algorithms, transcoding, etc."
At the time, they claimed that one of the advantages of doing this was the ease of use and growing commoditization of the “cloud” market, so it makes sense that they are evaluating alternative cloud providers for these commodity services.
Netflix has been "testing the waters" at GCP for years. And as their infrastructure grows, relying on a single cloud provider would be a silly limitation to put on themselves. Disaster-recovery/failover is a very natural use case for multi-cloud deployments. Not to mention that for certain workloads and patterns, GCP is cheaper and better. Netflix operates at a scale well beyond what most AWS managed services can rea…
You don't have to be Netflix to get AWS, GCP and MS to play against each on pricing. I've seen a number of my clients build a prototype on each platforms, and then use it to make final decision. Part of that final decision is having the cloud vendors compete on price. I personally haven't seen any massive price breaks, but there definitely is room the margins.
Netflix has been "testing the waters" at GCP for years. And as their infrastructure grows, relying on a single cloud provider would be a silly limitation to put on themselves. Disaster-recovery/failover is a very natural use case for multi-cloud deployments. Not to mention that for certain workloads and patterns, GCP is cheaper and better. Netflix operates at a scale well beyond what most AWS managed services can rea…
You don't have to be Netflix to get AWS, GCP and MS to play against each on pricing. I've seen a number of my clients build a prototype on each platforms, and then use it to make final decision. Part of that final decision is having the cloud vendors compete on price. I personally haven't seen any massive price breaks, but there definitely is room the margins.
Earlier quoted context omitted.
Not even that, but because Amazon has a history of not playing nice!
Google also may have a competing service if they ever figure out what they want YouTube Red to be.
Netflix has been "testing the waters" at GCP for years. And as their infrastructure grows, relying on a single cloud provider would be a silly limitation to put on themselves. Disaster-recovery/failover is a very natural use case for multi-cloud deployments. Not to mention that for certain workloads and patterns, GCP is cheaper and better. Netflix operates at a scale well beyond what most AWS managed services can rea…
> (on which they already get a huge discount) just wondering, how huge (as a percentage) that discount is?
I'm surprised they have thought to move some of their infrastructure in house. The clearly have the scale where this would make sense, but it may be that AWS and GCP provide them with such low special prices that it doesn't make sense...
[1] https://media.netflix.com/en/company-blog/how-netflix-works-...