Earlier quoted context omitted.
>"Don't project your morals onto the rest of us" I'm not projecting "my" morals onto anybody. Intentionally overbooking and knowing full well that you are going to bring inconvenience and stress to people is just plain fucked up. That's not really a grey area. If you bought a ticket to a movie and then were asked to leave the theater before the movie started in order to make room for someone else who bought a ticket…
Airlines would be willing to do this if all tickets were 100% non-refundable, non-exchangeable, no excuses. But, that would be a terrible experience for customers. Imagine if you missed your flight, and were informed that you had no choice but to pay for another ticket. Movie theatres can do this because the $12 loss of missing a movie is annoying, but not life-changing, and the social contract is that event tickets…
In the US all three big carriers - American, United and Delta all charge $200 to change non-refundable tickets.[1]. Any you pay the fare difference if any on top of that. So there's already a hedge in place.
[1] https://www.forbes.com/sites/alexandratalty/2015/07/20/dont-...