Can we please lump the data leaks of Equifax and the like in with the need for these new laws that shift user data from something companies are mining to something they are protecting and disclosing?
ISPs are planning to get into the data game. They aim to have laws that limit SV type startups, rather than increase their future liability.
connected to and transferred at just isn't that valuable compared to the highly detailed usage and interaction data gathered by GA and similar services. Even if you ignore the DNS point and add " looked up " to the above, it still doesn't come close to what GA/etc are able to collect.
Edit: Why the downvotes? Isn't this supposed to be a site full of technically skilled people (many of whom work in "ad tech") who should know that what I said is accurate? Would any of the downvoters care to explain themselves instead of using downvotes as an "I don't like this post" button? This site is starting to feel more and more like Reddit.