I’m always amazed how often the “surprise” that digital technology is in fact not unbiased and robotic in nature keeps getting written about. Algorithms that optimize for click through rate for ads and search relevancy will inevitably be a reflection of ourselves and all of the shitty things various people believe. >> What we know about Google’s responses to racial stereotyping in its products is that it typically de…
> I’m always amazed how often the “surprise” that digital technology is in fact not unbiased and robotic in nature keeps getting written about. Algorithms that optimize for click through rate for ads and search relevancy will inevitably be a reflection of ourselves and all of the shitty things various people believe. What you just observed and described is that technology _is_ unbiased and robotic. The bias is in the…
'On two occasions I have been asked, — "Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?" In one case a member of the Upper, and in the other a member of the Lower, House put this question. I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question.'
But I think the problem is more subtle than you give it credit for. The software may be working as written, but 'intention' rarely maps cleanly to execution. The behavior of a complex system is a multidimensional shape; stretching it one way or another along some axis according to your intention for its behavior can easily have unanticipated, and often unobservable effects along other axes that you were not minding. So it may be an intention that the system optimize for click-through rates for ads, while at the same time not consciously intended to be biased against, for example, race, but also not deliberately crafted to avoid this behavior. This may functionally be the same thing as intending it to be racist, but it has different implications for who's guilty and how things get fixed.