I'm surprised more apps with maps don't do this, like Uber.
Waze officially launches its ad program for small businesses
11–20 of 47 posts
Re: Waze officially launches its ad program for small businesses
#12I'd prefer if drivers watched the road and not pop up ads on Waze.
How long until Waze collaborates with Waymo (Wazemo?) and the ads are just for the captive passengers, not the driver?
Re: Waze officially launches its ad program for small businesses
#13I'd prefer if drivers watched the road and not pop up ads on Waze.
The ads only show up when the car isn't moving, such as when it's stopped at an intersection.
Re: Waze officially launches its ad program for small businesses
#14Re: Waze officially launches its ad program for small businesses
#15Re: Waze officially launches its ad program for small businesses
#16I'd prefer if drivers watched the road and not pop up ads on Waze.
I thought the ads only pop up when the car is stopped?
Re: Waze officially launches its ad program for small businesses
#17It would be nice if Waze launched an ad-free program for its users. What would they have to price an ad-free program at?
It would need to be a subscription service - unlike a game or a disk partitioning tool, they can't support it for four years, then stop supporting it after without taking negative PR. Realistically, an ad-free program subscription would usually be marked up from what they can make per-user per-month off of ad revenue - so maybe take ad revenue, add $5 and round to the nearest ten?
I really doubt their yearly revenue for user with ads would be more than 5 dollars a year. So, 10 dollars a year. Add some nice corner-case features, maybe some gamefication bonus, and it could work.
As a sidenote, "add $5 and round to the nearest ten" is equivalent to "round to the next ten" everytime.
Re: Waze officially launches its ad program for small businesses
#18I would pay a reasonable fee to not have ads on Waze.
Re: Waze officially launches its ad program for small businesses
#19I'd prefer if drivers watched the road and not pop up ads on Waze.
I thought the ads only pop up when the car is stopped?
Drivers should be paying attention to their immediate surroundings while stopped. Especially because the signals may change, or they may need to move for emergencies services or to evade a careening car heading their way.
Re: Waze officially launches its ad program for small businesses
#20This actually seems like a good idea if it just shows up when in your map view rather than pulling your view to the pin. It would be well targeted adds without requiring you to collect data about the user. If its visible it's because you're close.
You better believe they're going to collect that user data though.
For one, Waze's whole raison d'etre is to collect data from drivers.
And then yeah, for advertisers, advertisers want to know how many people of what demographics see their ads and the like.