Waze officially launches its ad program for small businesses
1–10 of 47 posts
Re: Waze officially launches its ad program for small businesses
#2I hope that they are targeted a bit more locally than they are at the moment - yesterday I had one pop up when I stopped at some traffic lights 20 minutes from home (having been driving for an hour and a half) that suggested I take a 55 minute detour to go to a KFC!
Re: Waze officially launches its ad program for small businesses
#3This actually seems like a good idea if it just shows up when in your map view rather than pulling your view to the pin. It would be well targeted adds without requiring you to collect data about the user. If its visible it's because you're close.
Re: Waze officially launches its ad program for small businesses
#4This actually seems like a good idea if it just shows up when in your map view rather than pulling your view to the pin. It would be well targeted adds without requiring you to collect data about the user. If its visible it's because you're close.
You better believe they're going to collect that user data though.
Re: Waze officially launches its ad program for small businesses
#5I wonder how many people remember it is acquired by Google?
Re: Waze officially launches its ad program for small businesses
#6It would be nice if Waze launched an ad-free program for its users. What would they have to price an ad-free program at?
Re: Waze officially launches its ad program for small businesses
#7I hope that they are targeted a bit more locally than they are at the moment - yesterday I had one pop up when I stopped at some traffic lights 20 minutes from home (having been driving for an hour and a half) that suggested I take a 55 minute detour to go to a KFC!
I wonder what the conversion rate is for a 30+ minute detour for some hot wings would be. ;)
Re: Waze officially launches its ad program for small businesses
#8I'd prefer if drivers watched the road and not pop up ads on Waze.
Re: Waze officially launches its ad program for small businesses
#9Hopefully they're better than Google Maps at showing ads for things that are actually open.
Re: Waze officially launches its ad program for small businesses
#10It would be nice if Waze launched an ad-free program for its users. What would they have to price an ad-free program at?
It would need to be a subscription service - unlike a game or a disk partitioning tool, they can't support it for four years, then stop supporting it after without taking negative PR.
Realistically, an ad-free program subscription would usually be marked up from what they can make per-user per-month off of ad revenue - so maybe take ad revenue, add $5 and round to the nearest ten?