Just a few years ago, the talking heads were fawning over a few politicians you might know, who claimed their social media strategy was the linchpin in winning the election. Political campaigns of a certain bend would brag about how rich their voter targeting data was and how much more effective they were with their advertising dollars online. What I’m trying to understand is if the average reader thinks these method…
I think the notion of political advertising is to some extent unethical, because it relies heavily on marketing candidates rather than presenting their positions. It's on thing to have the relevant information made easily accesable and another to push a rhetoric and narrative that is purpusefully manipulative. I would say that an effective ad is manipulative, thus has no place in the conversation of governance. My ma…
That's the same thing, only one is said in nefarious tone and then the same is said in neutral tone. If you are trying to convince somebody to change their mind (and that's the purpose of having political ads - if everybody already agrees with you, why waste any time?) you need to say something that would change their position. Which, described in nefarious tone, is "manipulation". Of course, if my team does it, it's "education" instead.
> GERRYMANDERING
Facebook or any social media has zero influence on districting. It's wholly in the hands of local politicians. If you want it to change, some "manipulative" ads (or other ways of explaining, like pamphlets, in person conversations, articles, books, marches, whatever works) are needed to elect different politicians or cause the current ones to change their actions out of fear of not being elected again if they don't. I don't see any other way of doing it, do you?
Of course, if everybody follows your example and ignores political ads (and other political persuasion content, as being "manipulative"), then any change would be impossible - everybody would be convinced in the same things today as they were yesterday, and everything would remain the same. Maybe some hugely significant and catastrophic events would cause some people to change their minds, but without them being able to persuade their peers, it would be mostly insignificant.