Just a few years ago, the talking heads were fawning over a few politicians you might know, who claimed their social media strategy was the linchpin in winning the election. Political campaigns of a certain bend would brag about how rich their voter targeting data was and how much more effective they were with their advertising dollars online. What I’m trying to understand is if the average reader thinks these method…
My main concern - which I haven't seen mentioned as much - is not how this data is being used to target voters with ads. At the end of the day if i can convince you of something with words that's fair game. I am concern with how this information is used to manipulate the voiting system - GERRYMANDERING.
I can ignore political ads. But if they know enough about me to classify me into a party AND control districting that's a problem. I encourage open political discussion, but it seems like that is being exploited and commotatized with big data to our disadvantage. Finally, the big winners aren't gop/dems. It's the people selling them this data and lining their pockets with money.