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Email marketing for e-commerce

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Re: Email marketing for e-commerce

#81

Post by stevewilhelm »

paxy wrote: post #69
SteveGerencser wrote: post #67

I work with several clients that between them send roughly 1 million emails per day, every day, and we are small compared to others I know. They fully understand that there are people like most people here that hate email marketing of any kind. But the response rate to those emails is significant. On an average day they get a 15% open rate. Click rates and purchase rates step down at each stage depending on the purpo…

How do you know whether users have opened an email or not? Or do you mean interacted with the email (i.e. clicked a link)?

Mixpanel for example, provides a mechanism [1].

[1] https://help.mixpanel.com/hc/en-us/articles/115004690106-How...

Re: Email marketing for e-commerce

#83

Post by SteveGerencser »

vamin wrote: post #79
paulie_a wrote: post #74

Earlier quoted context omitted.

Do you track open rates that result in clicking unsubscribe? I open a lot of email just to click that link

It's not generally a significant effect, unsubscribe rates tend to be well under 1%. Most people just ignore emails they don't want.

This. The unsub rates I see tend to be measured in tenths of a percent or less.

Re: Email marketing for e-commerce

#84

Post by paulie_a »

SteveGerencser wrote: post #83
vamin wrote: post #79

Earlier quoted context omitted.

It's not generally a significant effect, unsubscribe rates tend to be well under 1%. Most people just ignore emails they don't want.

This. The unsub rates I see tend to be measured in tenths of a percent or less.

I'd be curious in someone running an experiment that involved the unsubscribe link displayed as prominent as the marketing message.

Re: Email marketing for e-commerce

#85

Post by tjoff »

jaccarmac wrote: post #49
ams6110 wrote: post #10

Earlier quoted context omitted.

Yeah, that's how I feel too. When I get an email such as: > Hey {{ first_name }}, "Hey" isn't a salutation I want as a customer. We aren't friends. > We miss you. Bullshit. This is an auto-generated email. Computers don't "miss" people. > It's been a while since we've seen you. We know you get busy ... Yes, and now you're interrupting my busy day > ... but we'd love to see you again soon. In fact, come back and visit…

Most places are pretty good about sending unsubscribe links these days. However, I ran into a truly awful exception late last year with TaskEasy. For those who don't know, TaskEasy coordinates lawn care and similar services using independent contractors. I was happy with the service I received, and didn't even have to sign up for an account to order it. Then marketing emails started showing up. The unsubscribe link t…

> Most places are pretty good about sending unsubscribe links these days.

Yeah, sure, nevermind that there is a new list you have to unsubscribe for every month.

I never do a second buy, sometimes I have the energy to do a 1 star review for anyone that sends me mails that I couldn't avoid during the purchase.

Re: Email marketing for e-commerce

#86

Post by patio11 »

paulie_a wrote: post #84
SteveGerencser wrote: post #83

Earlier quoted context omitted.

This. The unsub rates I see tend to be measured in tenths of a percent or less.

I'd be curious in someone running an experiment that involved the unsubscribe link displayed as prominent as the marketing message.

N = 1, but I used to put it in the second sentence of my emails. The unsubscribe rate was still measured in basis points, although I had an unusually high quality list relative to e.g. most e-commerce shops.

Re: Email marketing for e-commerce

#87

Post by degenerate »

farnsworthy wrote: post #38
lvoudour wrote: post #29

It's been a while since we've seen you. We know you get busy but we'd love to see you again soon And I absolutely love spending an hour deleting a flood of auto-genetated e-mails from my inbox every month or hunting for that tiny low saturation "unsubscribe" link (which sometimes doesn't work/exist at all). The worst offenders are the airlines and travel agencies IMO. I mean I understand getting monthly e-mails from…

How about credit card companies, who refuse to allow opting out?

There's a specific government-controlled list for opting out of credit card offers (task yourself to re-fill it out every 5 years). It really works, I don't get them anymore. I have not tried the permanent opt-out, because maybe in the future I do want offers, so I do the 5 year one.

https://www.consumer.ftc.gov/articles/0262-stopping-unsolici...

Re: Email marketing for e-commerce

#88

Post by CapnCrunchie »

jaccarmac wrote: post #49
ams6110 wrote: post #10

Earlier quoted context omitted.

Yeah, that's how I feel too. When I get an email such as: > Hey {{ first_name }}, "Hey" isn't a salutation I want as a customer. We aren't friends. > We miss you. Bullshit. This is an auto-generated email. Computers don't "miss" people. > It's been a while since we've seen you. We know you get busy ... Yes, and now you're interrupting my busy day > ... but we'd love to see you again soon. In fact, come back and visit…

Most places are pretty good about sending unsubscribe links these days. However, I ran into a truly awful exception late last year with TaskEasy. For those who don't know, TaskEasy coordinates lawn care and similar services using independent contractors. I was happy with the service I received, and didn't even have to sign up for an account to order it. Then marketing emails started showing up. The unsubscribe link t…

I've had nothing but bad experiences with TaskEasy personally, so I'm not surprised that unsubscribing from their emails was such a poor experience.

Re: Email marketing for e-commerce

#89

Post by gotrythis »

sametmax wrote: post #23
ams6110 wrote: post #10

Earlier quoted context omitted.

Yeah, that's how I feel too. When I get an email such as: > Hey {{ first_name }}, "Hey" isn't a salutation I want as a customer. We aren't friends. > We miss you. Bullshit. This is an auto-generated email. Computers don't "miss" people. > It's been a while since we've seen you. We know you get busy ... Yes, and now you're interrupting my busy day > ... but we'd love to see you again soon. In fact, come back and visit…

I'm so with you on this. But we need to understand the regular end user, the average joe, doesn't even know what a spam filter is. His inbox fills in until he is too afraid to read mails from it, and just looks for emails with particular addresses once a month, then otherwise uses facebook. Very few click "unsubscribe". Or even notice the checkbox at registration for accepting to received the newsletter. They use com…

I've read studies that say that the average user hits spam when the legitimately signed up and just want to unsubscribe. It's easier than clicking the unsub link.

Re: Email marketing for e-commerce

#90

Post by mlevental »

paulie_a wrote: post #74
SteveGerencser wrote: post #67

I work with several clients that between them send roughly 1 million emails per day, every day, and we are small compared to others I know. They fully understand that there are people like most people here that hate email marketing of any kind. But the response rate to those emails is significant. On an average day they get a 15% open rate. Click rates and purchase rates step down at each stage depending on the purpo…

Do you track open rates that result in clicking unsubscribe? I open a lot of email just to click that link

i wish devs understood something: whatever pathological behavior you're participating in is just that: pathological. 99.99999999% of people just read emails and do nothing insidious/clever/nefarious. there are literally like 5 people like you and 100,000 people just reading the email and either clicking or not clicking, buying or not buying, etc.
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