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Read the domain + title, thought Stripe is launching Mailchimp competitor (...10/10 would sign up...)
> 91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing world. The quote is referring to email marketing. This seems pretty misleading. I can believe that 91% of people want to hear from some companies. But I'd bet that most people are not interested in hearing from most of the companies they do business with. There's a simple solution to this. It'…
Yeah, that's how I feel too. When I get an email such as: > Hey {{ first_name }}, "Hey" isn't a salutation I want as a customer. We aren't friends. > We miss you. Bullshit. This is an auto-generated email. Computers don't "miss" people. > It's been a while since we've seen you. We know you get busy ... Yes, and now you're interrupting my busy day > ... but we'd love to see you again soon. In fact, come back and visit…
But we need to understand the regular end user, the average joe, doesn't even know what a spam filter is.
His inbox fills in until he is too afraid to read mails from it, and just looks for emails with particular addresses once a month, then otherwise uses facebook.
Very few click "unsubscribe". Or even notice the checkbox at registration for accepting to received the newsletter.
They use computers very passively. Like an interactive TV with more channels. I've been workon on porn website and video streaming website long enough to learn how little tech saavy the it gets on the other side of the cable.
Honestly the most surprising thing to me was the study that is cited out of the gate: According to our latest research, however, conventional wisdom is wrong. A vast majority of Americans (91%) do in fact want to receive promo emails. While 86% would like to receive promo emails at least monthly, 15% would like to receive promotional emails every day. Is my personal experience of not wanting any email promotions just…
I'm in the same boat as you. I use a unique email alias for every single sign-up, so I know who sells my email address or sends me marketing cruft accidentally. I'm very aggressive in reporting bad actors to their mail provider if they don't honor or don't have unsubscribe links. But I think I'm the exception, not the rule, in this case.
Tbh often it does not feel like it's worth the effort, due to the sheer amount of spam you end up getting the older an email address gets, it feels like trying to shovel all the water out of the ocean with a spoon.
Are there any good resources out there as to where and how to report such actors? Does this actually help/change anything? I can't imagine there being much of a shortage of shady mail providers.
Re: "Email marketing" I wish it was opt-in as opposed to opt-out. The amount of email spam and physical spam received is absolutely ridiculous. I shudder to wonder how much electricity is wasted sending unwanted mail and delivering unwanted emails. Sounds like it'd be a win for everyone based on this guide. Those who want it would opt in, and the company could focus their campaigns for those who want it more. Meanwhi…
It's usually opt-in (if it isn't, a lot of jurisdictions allow you to sue or do other nasty things) but it's ticked by default and somewhat hidden above and below the ToS/EULA.
And that's before we get into selling your email address to 'partners' who will then really go to town to try to monetize the address.
As an aspiring SaaS founder, I was surprised how hard email marketing (EM) is. My questions so far: 1/ ROI - how much of a difference can good EM make as opposed to bad EM or no EM? Should I not rather focus on improving my product? 2/ What is the low hanging fruit? 3/ What are some of the tools I should be using? If my payment management is in Strip, how do I integrate it with the CRM? [answer: https://stripe.com/wo…
Honestly the most surprising thing to me was the study that is cited out of the gate: According to our latest research, however, conventional wisdom is wrong. A vast majority of Americans (91%) do in fact want to receive promo emails. While 86% would like to receive promo emails at least monthly, 15% would like to receive promotional emails every day. Is my personal experience of not wanting any email promotions just…
But the HN crowd is a pretty interesting self-selected group of people. "You're not the target audience," as a fellow website builder used to say. And I think it's true that people who build digital products themselves might not have the same mindset about digital communications as the general public.
And email is funny in my experience... people seem to forget the emails they like to get, and preferentially remember the ones they're annoyed by.
So just out of curiosity I'd ask: do you really receive NO promo emails at all? Absolutely zero? No sales notices from Newegg or other gear sellers? Nothing from any conference you liked or are planning to attend? No airfare sales notices? No "new release" notices for software you like and use? Nothing you've intentionally opted into?
I'll give an example of a good email promo experience--I was looking to fly to New Zealand, but couldn't find a good price. A friend forwarded an sale email from Air Tahiti that had a price about half what I'd seen so far. I bought immediately.
That was a classic good promo email experience--a truly good deal, available to me before it sold out.
And I absolutely love spending an hour deleting a flood of auto-genetated e-mails from my inbox every month or hunting for that tiny low saturation "unsubscribe" link (which sometimes doesn't work/exist at all).
The worst offenders are the airlines and travel agencies IMO. I mean I understand getting monthly e-mails from places like amazon where there's a multitude of unrelated things to buy, but how many airplane tickets can I realistically buy?
Earlier quoted context omitted.
Yeah, that's how I feel too. When I get an email such as: > Hey {{ first_name }}, "Hey" isn't a salutation I want as a customer. We aren't friends. > We miss you. Bullshit. This is an auto-generated email. Computers don't "miss" people. > It's been a while since we've seen you. We know you get busy ... Yes, and now you're interrupting my busy day > ... but we'd love to see you again soon. In fact, come back and visit…
"I'm sorry for interrupting your day..." No you're not. You wouldn't have interrupted me if you were sorry!