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Facebook has lost $100B in 10 days and now advertisers are pulling out

business.financialpost.com

31–40 of 282 posts

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#31
post #7

In other words, FB has done somewhat worse than the NASDAQ, and about the same as GOOG over the same time period. Best not to take broad market movements and try to ascribe specific market expectations to individual companies.

What are you talking about? The NASDAQ was down 4% since last Friday. Facebook was down almost 20% from Friday this morning...

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#33
post #24
post #13

This is the beginning of the Big Churn. Less top talent will want to be associated with facebook. Already even a few more privacy clueless friends family members are deleting their accounts. Adverts were always so low yeild, and fb pages 'because we need one'. Now that is all changing due to perception. The FTC, stocks falling, are further indicatuons of falling trust. And all business is built on trust.

> Less top talent will want to be associated with facebook. I don't necessarily consider myself top-talent, but I'm personally avoiding facebook's open source projects (e.g. React) because I don't approve of their company values.

FB‘s open source projects are one of the few things they are doing right, so why avoid them? AFAIK the licenses are ok, so they are interchangeable in the end as maintainers.

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#34
post #13

This is the beginning of the Big Churn. Less top talent will want to be associated with facebook. Already even a few more privacy clueless friends family members are deleting their accounts. Adverts were always so low yeild, and fb pages 'because we need one'. Now that is all changing due to perception. The FTC, stocks falling, are further indicatuons of falling trust. And all business is built on trust.

>Less top talent will want to be associated with facebook How certain is this? Whether you like what Facebook does or not, you can't deny their engineering talent is top tier. I don't even use Facebook but I'd still want to work there just to work with the people there and the environment. Companies like Facebook and Google are pretty engineer friendly, more so than other companies. I don't think this event will be t…

If facebook’s engineering talent is top tier, then how come I have to recommend to everyone to delete that awful battery draining app.

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#35
post #13

This is the beginning of the Big Churn. Less top talent will want to be associated with facebook. Already even a few more privacy clueless friends family members are deleting their accounts. Adverts were always so low yeild, and fb pages 'because we need one'. Now that is all changing due to perception. The FTC, stocks falling, are further indicatuons of falling trust. And all business is built on trust.

Oh please - the overreaction from this is ridiculous.

I'm buying FB call options.

Facebook's network effect is extremely strong - this is also not even including their other assets (Instagram, Whatsapp, Oculus).

The API access was in violation of terms of service and the ability to access data through friends via the FB graph has already been closed.

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#36

Perhaps some good will come out of all this. Maybe in the future, when some PHB asks development to add a questionable data gathering function to a platform they can say, "Remember Facebook?"

Unfortunately, even if Facebook were to collapse into a sinkhole and disappear tomorrow, the general takeaway for the sort of person who would abuse user data will be "be unethical, make billions of dollars over a decade, jump ship when shit catches up with you and get off scott free!"

It's not exactly a fable that discourages repeats of history.

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#37
post #19

What's interesting for me is that I finally deleted my account. I never used it anyway but now I feel empowered to say "I don't have an FB account" and that's ok. I think this is a sea change - there will never again be this dominant of a social network imho. From now on the space will be fractured into niches (AngelList, LinkedIn, NextDoor, etc...).

We shall see. Media lends itself to being highly concentrated. Social media, because of network effects, even more so.

Only up to a point. In the real world, people move in multiple social spheres, and usually like to keep them separate. I think the same is true online. For example, some kids see Facebook as "the place their parents are," a place to act polite and keep things to themselves. After all, why are we "toasterlovin" and "username223" here?

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#38
post #2

The bigger problem is recruiting. How many offers will be declined in favor of Google, startups, etc...

I don't think you really need the best of the best programmers to keep Facebook running. Other than the infrastructure needed to support the massive number of users Facebook has, I doubt the rest of the work done over there is really much more difficult than work done anywhere else. And I doubt they'll have to improve the infrastructure very much any more, seeing as they've much got as many users now as they ever are going to have. If anything it will get easier over time as more and more people leave the platform.

Re: Facebook has lost $100B in 10 days and now advertisers are pulling out

#39

Earlier quoted context omitted.

Ironically many of the sleeping giants that could tip the scales were already pulling out. Case in point: Proctor and Gamble (2016) https://www.wsj.com/articles/p-g-to-scale-back-targeted-face...

Extra-ironically, look at the opening line there: > Procter & Gamble Co. PG 0.66% , the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness. More-and-more-specialized online display advertising rarely delivers as (heh) advertised on any platform. But on the other hand, the bit you leave out includes both t…

P&G actually cut their digital ad spend : http://www.adweek.com/digital/procter-gamble-cut-140-million...

> “Digital ad spending was lower versus a high base period and due to current period choices to temporarily restrict spending in digital forums where our ads were not being placed according to our standards and specifications,” the company said in its earnings

I suspect that FB targeted ads are not as useful for larger companies (who are generally advertising for awareness) compared to smaller or niche companies (where the target audience may be well defined).

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