Facebook has lost $100B in 10 days and now advertisers are pulling out
11–20 of 282 posts
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#12Good, I hope we see a sleeping giants-style shaming of advertisers who financially support Facebook
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#13Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#14Maybe in the future, when some PHB asks development to add a questionable data gathering function to a platform they can say, "Remember Facebook?"
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#15Good, I hope we see a sleeping giants-style shaming of advertisers who financially support Facebook
Ironically many of the sleeping giants that could tip the scales were already pulling out. Case in point: Proctor and Gamble (2016) https://www.wsj.com/articles/p-g-to-scale-back-targeted-face...
> Procter & Gamble Co. PG 0.66% , the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness.
More-and-more-specialized online display advertising rarely delivers as (heh) advertised on any platform.
But on the other hand, the bit you leave out includes both that they weren't cutting their FB budget, and that they'd found some areas where it works better:
> Mr. Pritchard said P&G won’t cut back on Facebook spending and will employ targeted ads where it makes sense, such as pitching diapers to expectant mothers.
So the real question is: were these political campaigns the useless sort of micro-targeting, or the effective kind?
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#16Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#17Will non-tech people be fed up with their data being abused by tech/ad companies? If this trend goes viral (ironic, eh?) it could mean less ad money. Advertising has had it really good compared to older days of TV and radio with targeted online communities and data about them.
Maybe this just sparks less VC investment towards freemium products?
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#18In other words, FB has done somewhat worse than the NASDAQ, and about the same as GOOG over the same time period. Best not to take broad market movements and try to ascribe specific market expectations to individual companies.
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#19I think this is a sea change - there will never again be this dominant of a social network imho. From now on the space will be fractured into niches (AngelList, LinkedIn, NextDoor, etc...).
Re: Facebook has lost $100B in 10 days and now advertisers are pulling out
#20In other words, FB has done somewhat worse than the NASDAQ, and about the same as GOOG over the same time period. Best not to take broad market movements and try to ascribe specific market expectations to individual companies.