The title here seems very inflammatory. The article questions whether some actions (e.g. painting your own home instead of hiring someone to do it) are truly frugal. It goes on to say that the philosophy of frugality is a handmaiden for wealthy. Maybe so, but why would we discourage good spending habits? For example, choosing to eat one or more meals out each day versus bulk cooking is an option available to most peo…
People want what they can't have which I don't think will ever dissolve. Therefore, the idea that advertising has any bearing on this is flawed. Keeping up with the joneses is less about having the same thing and more about having the joneses quality of life. They aren't the same if you look at them. Having a fancy car for example is a status symbol, what is the status? The status is that this car has nicer features,…
First, you can't tell from looking at their car how well-suited their finances are to paying for it. They could have a 12.99% 72-month loan that doubles the actual cost (plus higher insurance premiums, premium fuel, etc). Or they bought it cash, self-insure, and have money invested that compounds over time and pays their insurance and gas bill for them.
Second, you probably don't know how they are using it. If you're a master salesman with an excellent income, selling 7-figure deals to executives, you might actually get utility out of perceived status! But if you're a coder who walks a quarter mile from parking and works in the basement of the building, the brand name on that car is worth nothing. And most of those comfort features can probably be found in a Mazda for $20K less. Or a ten-year old luxury car. (Personally I love the hatchback which combines all those features with utility and fuel economy! No need to buy the luxury sport sedan.)
Finally, wait, why do you think advertising isn't doing its job? People know what they can't have because of advertising. Then they want it.