It's fascinating that widespread outrage over privacy finally materializes when data is used for hated political causes. Commerce, law enforcement not so much... but "Trump" or "Obama" and suddenly people care.
The Facebook outrage is interesting since it is tied to Trump. When Obama did it, no one cared. For example, there's a video of Jim Messina, Obama's 2012 campaign manager, talking about how they obtained the entire Facebook social graph and used it to target voters. [1] I don't remember any "delete Facebook" campaigns back then. [1] https://www.youtube.com/watch?v=mZmcyHpG31A
It's apples and oranges.