as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces
That's a fancy way of saying "as foundries price themselves out of business"
Netflix Sans, a new custom typeface
41–50 of 66 posts
Re: Netflix Sans, a new custom typeface
#42I'm not a fan of sans serif fonts that make it hard to tell the difference between I and l.
Re: Netflix Sans, a new custom typeface
#43The blurb about saving on font licensing costs, reminds me about RLM's apocryphal quip about George Lucas saving money on printer ink by change "Revenge of the Jedi" to "Return of the Jedi"
Re: Netflix Sans, a new custom typeface
#44Earlier quoted context omitted.
That page just hurt my eyes...
Really? I actually liked it. It doesn't look like most of tech redesgins, reminds me of American Ads from the 60's. I like how they do thing differently.
As a design person, I think it's pretty terrible. But it is also terrible with such conviction that you can't help but wonder, "hrm, I suppose this is good?"
With that said though, even though that particular page looks terrible, I think properly implemented page can look pretty compelling.
Re: Netflix Sans, a new custom typeface
#45Does Netflix's existing wordmark use Netflix Sans (retroactively)? Will the wordmark be updated? It wasn't clear in the article. It said "the arched cut on the lowercase “t” is apparently inspired by the “cinemascopic curve” of the brand’s wordmark". "Inspired by" suggests it is not an exact match.
The font doesn't really look anything like the wordmark (unless there's a condensed version?) so I'd assume they're separate.
Re: Netflix Sans, a new custom typeface
#46Like the world needs yet another Sans typeface.
The only objective measure of the value of a typeface for reading comprehension showed that serif faces are overwhelmingly better. The only thing favoring sans-serif faces is fashionability among graphic designers. Making new ones does nothing for anyone except the designer.
Re: Netflix Sans, a new custom typeface
#47As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well. However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity. Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic…
> As a UI font, this is pretty great. I disagree. With high-resolution displays becoming the norm, I'm questioning why so much of the industry is still stuck on sans-serif fonts for UI, and worse, regressing from humanist sanses to neo-grotesk fonts, which are the worst (seriously, if you have to use a sans, use something like Myriad or Noto Sans... which Apple and Google used to use before they jumped on the neo-gro…
I have been using LinuxLibertine for text. It's just about perfect. Noto Serif looks like it was intended as a caption font.
Re: Netflix Sans, a new custom typeface
#48Like the world needs yet another Sans typeface. The only objective measure of the value of a typeface for reading comprehension showed that serif faces are overwhelmingly better. The only thing favoring sans-serif faces is fashionability among graphic designers. Making new ones does nothing for anyone except the designer.
Seems like most of the research on that is inconclusive. There's not much evidence one is much more readable than the other.
http://alexpoole.info/blog/fighting-bad-typography-research/ https://en.wikipedia.org/wiki/Serif#Readability_and_legibili...
Re: Netflix Sans, a new custom typeface
#49I'm not a fan of sans serif fonts that make it hard to tell the difference between I and l.
In the context that netflix wants to use these fonts, how is this a problem?
Re: Netflix Sans, a new custom typeface
#50Earlier quoted context omitted.
I actually appreciate the instantly visible branding; Netflix shows are among the few guaranteed to have proper subtitles.
That's about the only guarantee though. Some 'Netflix Originals' are purchased from other broadcasting companies, there's wildly inconsistent quality across then... I love Netflix and all but the little name in the corner doesn't mean much.
Yes if the watermark was for original Netflix Originals I would appreciate the utility. Even Red vs. Blue is marked as a Netflix Original but I believe it predates even YouTube.