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Netflix Sans, a new custom typeface

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Re: Netflix Sans, a new custom typeface

#31
This announcement is interesting but it's unfortunate that the visual balance in the first rendered image is troubled.

In particular, the uppercase "N", the lowercase "e", and the lowercase "t" do not harmonize. The kerning between the "N" and the "e" needs tweaking.

This imbalance is especially noticeable because the balance between the characters "tflix" is magnificent, a small textual portrait practically worth framing on its own.

Re: Netflix Sans, a new custom typeface

#32

This announcement is interesting but it's unfortunate that the visual balance in the first rendered image is troubled. In particular, the uppercase "N", the lowercase "e", and the lowercase "t" do not harmonize. The kerning between the "N" and the "e" needs tweaking. This imbalance is especially noticeable because the balance between the characters "tflix" is magnificent, a small textual portrait practically worth fr…

I felt like this too. I'm also confused by the "subtle cinemascopic curve" at the top of the "t" which doesn't appear to be replicated anywhere else in the font.

Re: Netflix Sans, a new custom typeface

#33
post #16

Earlier quoted context omitted.

One thing that annoys me on Netflix... is the Netflix logo on show's thumbnail... I wouldn't mind a Netflix label in the UI, but watermarking every covers feels gross, it dilutes the personality of each show.

I actually appreciate the instantly visible branding; Netflix shows are among the few guaranteed to have proper subtitles.

That's about the only guarantee though. Some 'Netflix Originals' are purchased from other broadcasting companies, there's wildly inconsistent quality across then...

I love Netflix and all but the little name in the corner doesn't mean much.

Re: Netflix Sans, a new custom typeface

#34

Well, it's much more successful a design department indulgence than https://dropbox.design It looks pretty good. But both initiatives are retro throwback Design Affectations — "Our Own Helvetica!" — and, for my tastes, it is a little bit twee to apply it over the whole interface. A better executed PT Cruiser is still a PT Cruiser. It feels like a corporate design macro fashion trend, like ultrathin weight fonts were…

That page just hurt my eyes...

Re: Netflix Sans, a new custom typeface

#35

Well, it's much more successful a design department indulgence than https://dropbox.design It looks pretty good. But both initiatives are retro throwback Design Affectations — "Our Own Helvetica!" — and, for my tastes, it is a little bit twee to apply it over the whole interface. A better executed PT Cruiser is still a PT Cruiser. It feels like a corporate design macro fashion trend, like ultrathin weight fonts were…

That site feels like they took everything wrong about legacy powerpoints and made that a design-standard.

Re: Netflix Sans, a new custom typeface

#37
post #16

Earlier quoted context omitted.

One thing that annoys me on Netflix... is the Netflix logo on show's thumbnail... I wouldn't mind a Netflix label in the UI, but watermarking every covers feels gross, it dilutes the personality of each show.

I actually appreciate the instantly visible branding; Netflix shows are among the few guaranteed to have proper subtitles.

I would disagree with that... Netflix's subs might be passable when they don't have to deal with translating on-screen text, but when that is the case (like with anime, which they've been investing a lot of money into) the presentation is just horrible. Just look at the video in this tweet: https://twitter.com/Daiz42/status/949379951194726401 (also look for the video in the follow-up tweet demonstrating how much better it could be with just some simple changes)

Re: Netflix Sans, a new custom typeface

#38
post #34

Well, it's much more successful a design department indulgence than https://dropbox.design It looks pretty good. But both initiatives are retro throwback Design Affectations — "Our Own Helvetica!" — and, for my tastes, it is a little bit twee to apply it over the whole interface. A better executed PT Cruiser is still a PT Cruiser. It feels like a corporate design macro fashion trend, like ultrathin weight fonts were…

That page just hurt my eyes...

Really? I actually liked it. It doesn't look like most of tech redesgins, reminds me of American Ads from the 60's. I like how they do thing differently.

Re: Netflix Sans, a new custom typeface

#39
Does Netflix's existing wordmark use Netflix Sans (retroactively)? Will the wordmark be updated?

It wasn't clear in the article. It said "the arched cut on the lowercase “t” is apparently inspired by the “cinemascopic curve” of the brand’s wordmark". "Inspired by" suggests it is not an exact match.

Re: Netflix Sans, a new custom typeface

#40
post #16

Earlier quoted context omitted.

One thing that annoys me on Netflix... is the Netflix logo on show's thumbnail... I wouldn't mind a Netflix label in the UI, but watermarking every covers feels gross, it dilutes the personality of each show.

I actually appreciate the instantly visible branding; Netflix shows are among the few guaranteed to have proper subtitles.

I see you have not watched La Casa de Papel (or, as they have recently creatively rebranded it in English, "Money Heist"). Yeah, it wasn't produced by Netflix, but they stick their branding on it and have numerous errors in the subtitles.
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