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Netflix Sans, a new custom typeface

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Re: Netflix Sans, a new custom typeface

#14
post #8

As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well. However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity. Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic…

Are they even responsible for creating those show branding/advertising graphics used in the examples? I thought that'd be the responsibility of the production companies as they submit content. Although maybe they want some consistency when it's within the Netflix app...

But agreed, I hope it becomes their UI font and not used in everything out of laziness or some pursuit of functional standardization over emotional aesthetics.

Re: Netflix Sans, a new custom typeface

#16
post #8

As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well. However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity. Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic…

One thing that annoys me on Netflix... is the Netflix logo on show's thumbnail...

I wouldn't mind a Netflix label in the UI, but watermarking every covers feels gross, it dilutes the personality of each show.

Re: Netflix Sans, a new custom typeface

#17
Well, it's much more successful a design department indulgence than https://dropbox.design

It looks pretty good. But both initiatives are retro throwback Design Affectations — "Our Own Helvetica!" — and, for my tastes, it is a little bit twee to apply it over the whole interface. A better executed PT Cruiser is still a PT Cruiser.

It feels like a corporate design macro fashion trend, like ultrathin weight fonts were a few years ago, or square composition photos and enforced circular cropped avatars.

Re: Netflix Sans, a new custom typeface

#18
post #14
post #8

As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well. However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity. Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic…

Are they even responsible for creating those show branding/advertising graphics used in the examples? I thought that'd be the responsibility of the production companies as they submit content. Although maybe they want some consistency when it's within the Netflix app... But agreed, I hope it becomes their UI font and not used in everything out of laziness or some pursuit of functional standardization over emotional a…

I got the impression the article author had put those together.

Re: Netflix Sans, a new custom typeface

#19
post #16
post #8

As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well. However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity. Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic…

One thing that annoys me on Netflix... is the Netflix logo on show's thumbnail... I wouldn't mind a Netflix label in the UI, but watermarking every covers feels gross, it dilutes the personality of each show.

I actually appreciate the instantly visible branding; Netflix shows are among the few guaranteed to have proper subtitles.

Re: Netflix Sans, a new custom typeface

#20
post #8

As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well. However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity. Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic…

> As a UI font, this is pretty great.

I disagree. With high-resolution displays becoming the norm, I'm questioning why so much of the industry is still stuck on sans-serif fonts for UI, and worse, regressing from humanist sanses to neo-grotesk fonts, which are the worst (seriously, if you have to use a sans, use something like Myriad or Noto Sans... which Apple and Google used to use before they jumped on the neo-grotesk bandwagon).

The only reason to not use a serif font is because at low resolutions, the serifs blur into a mess, but low resolutions aren't an issue anymore. And on top of that, hinting is a thing. Serif fonts have objectively better readability, and subjectively they're much prettier than anything else.

I've been using Noto Serif as my main UI font on pretty much everything for a couple of years now, and it's absolutely perfect. I'll never go back to a sans for UI.

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