This was extremely interesting.
1.
It would be interesting to know to what extent she would have received the same messages if she had had the message (this matches the style of the message they used):
>Hey! Thanks for visiting Kapwing. I'm Julia [or Rachel], founder of Kapwing. If you run into any issues making your video, feel free to let me know, and I'll do my best to help!
By identifying herself as a founder this would separate the message from the chatbots who use female avatars, as mentioned in our comments here in this thread.
2.
I'd also be interested in an even less breezy version (to make it even less like a chatbot), such as:
>Hello and thank you for visiting Kapwing. I'm Julia [or Rachel], founder of Kapwing. If you run into any issues making your video, please do let me know and I'll investigate the issue.
I don't have a guess as to what the results would be: perhaps exactly the same regardless of style and introduction. But it would be interesting to know.
3.
For comparison it would also have also been interesting to use a male model who matches the same description ("I found a stock photo of a blonde woman who was attractive in an obvious way", so a stock photo of a male model who was attractive in an obvious way.)
For this one I do have a guess:
- I expect that in the article/study, 100% of the rude messages came from heterosexual males.
- But there are homosexual males so my guess is that an equally "obviously attractive" man would get 10% as many lewd messages, i.e. from homosexual males. (if use the old figure of "1 in 10" being gay.)
But as far as it goes the study was extremely interesting and worth reporting.
EDIT: I updated men to males above, actually especially since it's a meme site I bet most of the puerile messages were from teenagers - they show striking levels of immaturity.