Snap Revenue Surges 72% on User Growth, Advertising Gains • Hacker News Board

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#131

Post by angryasian » Wed, Feb 07, 2018, 8:16 PM UTC

nemothekid wrote: post #126

angryasian wrote: post #93

Earlier quoted context omitted.

lol, i don't know why you think snap will be any better or any better currently. They are all just advertising companies. Lets not be naive and really pretend one is really better than the other.

There's a huge gap between a company like Turner Broadcasting and Facebook, despite the fact that on paper, they are both advertising companies. The one that isn't sucking in huge amounts of data is a clearly better to me.

You're example is a strawman. Turner Broadcasting and Facebook is like comparing apples and oranges.

>The one that isn't sucking in huge amounts of data is a clearly better to me.

But Snap is sucking in huge amounts of data. Your assumptions are false.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#132

Post by angryasian » Wed, Feb 07, 2018, 8:19 PM UTC

dragonwriter wrote: post #127

nemothekid wrote: post #126

Earlier quoted context omitted.

There's a huge gap between a company like Turner Broadcasting and Facebook, despite the fact that on paper, they are both advertising companies. The one that isn't sucking in huge amounts of data is a clearly better to me.

> There's a huge gap between a company like Turner Broadcasting and Facebook, despite the fact that on paper, they are both advertising companies. On paper, neither Facebook nor TBS is an advertising company. Advertising companies create and manage advertising campaigns ; TBS and Facebook are media companies in different segments of the media whose primary income stream is through selling advertising space.

> create and manage advertising campaigns

You're referring to an advertising agency

Would you consider Google a media company or are they an ad company.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#133

Post by verall » Wed, Feb 07, 2018, 9:36 PM UTC

SubNoize wrote: post #67

verall wrote: post #61

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit. Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger. Snap however is used constantly to keep up with peers. Haven't met a single person that uses…

How do they communicate when placed Infront of a computer? I see the appeal of snap with the younger crowd but the fact that it lives in a phone seems like a major con, sure it's easily fixed by allowing browser access. As someone who grew up on MSN & ICQ I couldn't imagine having to stop what I'm doing to pick up my phone every time I want to message someone.

I would say "computer people" ie spend a significant portion of their time on a computer with a physical qwerty keyboard tend to use FB messenger to chat or discord if they play games.

My preference is probably steam chat. The new signal desktop is a dumpster fire.

Most people in my age group simply don't spend very much time in front of a computer. Their phone is their portal to the internet and has generally everything they're looking for.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#134

Post by verall » Wed, Feb 07, 2018, 9:42 PM UTC

stochastic_monk wrote: post #92

SubNoize wrote: post #67

Earlier quoted context omitted.

How do they communicate when placed Infront of a computer? I see the appeal of snap with the younger crowd but the fact that it lives in a phone seems like a major con, sure it's easily fixed by allowing browser access. As someone who grew up on MSN & ICQ I couldn't imagine having to stop what I'm doing to pick up my phone every time I want to message someone.

I know a lot of kids in their 20s who like Discord. Slack is much better, but Discord sunk its teeth into the gaming community and it spread.

IMO discord is way better.

Pretty interface, easy to use, voice is pretty low latency (although I miss my mumble server), and it uses ~80mb of ram to sit in like 5 groups, which while not fantastic blows "rather open it in chrome" slack out of the water.

New signal desktop instantly uses 200mb and has to "loading messages" for 3s every single startup :(

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#135

Post by verall » Wed, Feb 07, 2018, 9:55 PM UTC

simonklitj wrote: post #94

verall wrote: post #61

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit. Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger. Snap however is used constantly to keep up with peers. Haven't met a single person that uses…

That's very interesting, because in my age/location bubble (21/Denmark) it's the exact opposite. For every 30 Instagram stories, people post about 1 Snapchat story. Talked to a friend yesterday who said that he forgot Snapchat even existed, and was installed on his phone, because he hadn't received a snap in a year. Also, my younger siblings both use Snapchat and Messenger consistently, and are avid users of Facebook…

Snap seems to be pretty usa centered, which explains a lot.

On memes, I think for me and most of my friends something like 90% of facebook use is meme pages.

I think people that use facebook as a meme platform will move to different platforms when something offers pseudonymity with consistent user blocking (ie pseudonym that must be linked to a phone#) and solid group/forum posting + chat features. I think people are vaguely uncomfortable with putting their real name into "Red Commie Memes For Anti-State Teens" type groups and will want to move to pseudonymous or temporal (snap) platforms when they reach feature parity.

Right now facebook memes are growing fast because it is easy for "normie" facebook users to click a couple memes and get sucked into the vortex.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#136

Post by verall » Wed, Feb 07, 2018, 10:05 PM UTC

donkeyd wrote: post #115

adjkant wrote: post #72

Earlier quoted context omitted.

I think that "niche" is what you share with most people under 19 or so as of today. People are quick to write off Snapchat's popularity with young users as it being the hot new toy they will tire with, but I think it's a lot deeper than that. They see the mistakes of millennials and older with social media and want nothing to do with it (and are thus nowhere to be found on Facebook, yet still on Instagram because it…

> They see the mistakes of millennials and older with social media and want nothing to do with it (and are thus nowhere to be found on Facebook, yet still on Instagram because it hasn't suffered the same problems yet). I have a hard time believing that people under 18 are making a conscious decision on this, especially the 'see the mistakes of milennials' part. They're only concerned with themselves an their status i…

They definitely are.

Their moms (say 26-36yo range here) are on facebook, post pictures of them, and like their posts. It's never going to be the youth platform as long as everything said is said in front of your mom, dad, grandma, and racist uncle.

Young people -desperately- want to take selfies that won't get dredged up 3 years later, and have been hearing about horror stories about people posting pictures of illicit or just immature activities since myspace. A kid who has been aware of their whole life is about <20yo.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#137

Post by whymsicalburito » Wed, Feb 07, 2018, 10:10 PM UTC

I've been trying to get into snapchat for the past 2 months and I still just don't see the appeal. Every interaction I've had with someone on the platform could have just as easily happened in any other messenger platform (pick one of the 1000s out there). I'm only 29, but I feel way too old to be using snapchat. Maybe I'm missing something, but I see myself deleting the app this year.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#138

Post by curiouscats » Wed, Feb 07, 2018, 11:29 PM UTC

puranjay wrote: post #89

verall wrote: post #61

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit. Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger. Snap however is used constantly to keep up with peers. Haven't met a single person that uses…

Snap never picked up in emerging markets like India. Instagram still dominates here. And most of the people I know regularly use Instagram stories

One of the items frequently mentioned themes around this quarters results is that Snap is finally making some progress overseas (emerging and everywhere else).

Tencent bought 12% of Snap in Nov of 2017. Likely that has, and will continue to push emerging market efforts by Snap.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#139

Post by stochastic_monk » Thu, Feb 08, 2018, 12:52 AM UTC

verall wrote: post #134

stochastic_monk wrote: post #92

Earlier quoted context omitted.

I know a lot of kids in their 20s who like Discord. Slack is much better, but Discord sunk its teeth into the gaming community and it spread.

IMO discord is way better. Pretty interface, easy to use, voice is pretty low latency (although I miss my mumble server), and it uses ~80mb of ram to sit in like 5 groups, which while not fantastic blows "rather open it in chrome" slack out of the water. New signal desktop instantly uses 200mb and has to "loading messages" for 3s every single startup :(

It's not buggy for you? The tab on the left is always glitching out on me, and things just simply don't work like they should, whether I'm using Firefox or Chrome. It incorrectly says " is typing..." when the person is typing in a different subchat.

On the whole, for a product proudly marketing itself as a Slack replacement, it does a terrible job actually providing the same functionality.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#140

Post by grwthckrmstr » Thu, Feb 08, 2018, 3:53 AM UTC

dguo wrote: post #51

GuiA wrote: post #30

Earlier quoted context omitted.

This fundamental property of "show me only things from people I explicitly added, and show me everything they post (ideally in reverse chronological order)" is what many (myself included) seem to want from social media. Sadly, it seems to be directly at odds with what companies want, because social networks often start off with having that property and lose it as they need to make the investors happy. - Facebook -> h…

Yeah, Twitter switched to an algorithmic feed in 2016 [1]. There is an option to turn off "Show the best Tweets first," but I don't know if that will actually cause the entire feed to be chronological. An annoying thing about Twitter that I experienced recently is I started getting notifications for "top Tweets." I had to tell Twitter multiple times that I didn't want them before they stopped (there was no option to…

But...FOMO... - Said the Product team