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Snap Revenue Surges 72% on User Growth, Advertising Gains

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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#51
post #30

I absolutely hate Facebook, but I think Snap is really getting 'social media' right. There's no political nonsense or advertising being shoved down my throat, just endless cat videos and memes from my friends the way it should be. When my friends post something, it's guaranteed I will see it. There are options for group chat and 'forum' style communication, but the core experience is intimate and private. They're doi…

This fundamental property of "show me only things from people I explicitly added, and show me everything they post (ideally in reverse chronological order)" is what many (myself included) seem to want from social media. Sadly, it seems to be directly at odds with what companies want, because social networks often start off with having that property and lose it as they need to make the investors happy. - Facebook -> h…

Yeah, Twitter switched to an algorithmic feed in 2016 [1]. There is an option to turn off "Show the best Tweets first," but I don't know if that will actually cause the entire feed to be chronological.

An annoying thing about Twitter that I experienced recently is I started getting notifications for "top Tweets." I had to tell Twitter multiple times that I didn't want them before they stopped (there was no option to put an immediate stop to them).

[1]: https://www.nytimes.com/2016/03/22/technology/personaltech/p...

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#52
post #51
post #30

Earlier quoted context omitted.

This fundamental property of "show me only things from people I explicitly added, and show me everything they post (ideally in reverse chronological order)" is what many (myself included) seem to want from social media. Sadly, it seems to be directly at odds with what companies want, because social networks often start off with having that property and lose it as they need to make the investors happy. - Facebook -> h…

Yeah, Twitter switched to an algorithmic feed in 2016 [1]. There is an option to turn off "Show the best Tweets first," but I don't know if that will actually cause the entire feed to be chronological. An annoying thing about Twitter that I experienced recently is I started getting notifications for "top Tweets." I had to tell Twitter multiple times that I didn't want them before they stopped (there was no option to…

There is no way that I've found to turn off Twitter things like trying to recommend people to follow, or things I might've missed. I cancel them every time and get the "We'll show this less often" response, but cannot get them to just never show again. It's baffling that they go out of their way to frustrate long term users.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#55
post #29
post #4

Snap users and advertisers have responded very positively to the clear division between user generated content and advertising. If you are not a Snap user, or if you haven't used it in awhile, I encourage you to check it out. Snap advertisers are mostly lifestyle brands that want to engage with their users in a new way. Tacobell isn't advertising on Snap, but Popular Mechanics is. When a user clicks on Popular Mechan…

Why would I want to "engage" with "lifestyle brands"? Am I missing something here? What does that even mean?

> Why would I want to "engage" with "lifestyle brands"? What does that even mean?

Telling "Apple" that you despise them for batterygate. Or tell them how much you really like the new touchbar. Stuff like that is "engage" with "brands."

I'm not a Snap user, so I'm not really sure what I would do. Send them a snap of my middle finger?

I'm definitely not anyones target demographic, but I do find some satisfaction engaging with Totino's Pizza Rolls.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#56
why does every post about Snap seem to fill up with (what sounds like) astroturf? This comment section has at least five undisclosed Snap marketers posting and and voting in it or I'm a llama. Multiple comments in the top comment chain sound like a PM's cocktail party talking points.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#57

why does every post about Snap seem to fill up with (what sounds like) astroturf? This comment section has at least five undisclosed Snap marketers posting and and voting in it or I'm a llama. Multiple comments in the top comment chain sound like a PM's cocktail party talking points.

I’ll be honest - I’m rooting for SNAP and I want to see them succeed. Anything to challenge the Facebook social monopoly and at least pretends to put on a facade of privacy.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#58

Awww yeah, go snap. Right again. https://news.ycombinator.com/item?id=15677666

> The latest conference call was very enlightening in that it showed me how much snapchat was doing wrong and what they can do to fix it.

Just curious, what did you think they were doing wrong and needed to fix?

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#59
post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

Snapchat has object recognition. With a ton of photos/videos stored in memories, they could get a decent idea of one's interests based on object recognition and text used in Snaps.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#60
post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

You can tell them to ignore some publishers and subscribe to others. My Snapchat subscriptions are NYT, Wired, WaPo, and a few others. I have blocked People and Daily Mail.

Hold down on a publisher story to get options.

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