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Growing from 0 to 4M users on our fashion app with vertical machine learning

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Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#42
post #8

What is interesting to me is that this comes on a day when Bloomberg says "Americans are spending less on clothing". Full discussion here: https://news.ycombinator.com/item?id=16322720

Combining the ideas of both posts: You can spend less if you buy more targeted-to-you and higher-quality items that you'll wear more often. Finding these items and customers is a data (and marketing) problem. E.g. I spend less overall than I did a few years ago but each item I buy is more expensive. I've learned the value in quality clothes. I give smaller batches of more money to well-picked retailers rather than lo…

Same. Bought a $600 leather jacket last month.

But I also only own 8 t-shirts, 2 jeans, etc. And if I get a new t-shirt it’ll be quality and it’ll probably also mean I’m throwing away one that has become worn.

I spend less money overall on clothes now than I did a while back when I’d buy a random $7 t-shirt just because I thought what it said was funny (and then wear it maybe once or twice before it getting lost in the pile of countless clothes I constantly did laundry on but never wore / me getting rid of it)

I expect the leather jacket to last decades. And I’ll actually wear it instead of it sitting in a closet.

Help me find clothes that fit me and make me look good and are of good quality (I don’t care about brand names) and you can have some of my money. I’m looking at you, ShapeScale.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#43
post #27

Earlier quoted context omitted.

I read an interesting story on how to build a modern data-based product.

What’s a non-data-based product?

Most products. Where you generate Gigs a day of logfile/analytics/crash-reporting data and never even look at then, instead you make changes and updates based on whatever blog post or LinkedIn update the boss or customer read most recently

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#44
post #18

Here is a nice detail about their process: We launched an extremely early alpha of Chicisimo with one key functionality. We launched under another name and in another country. You couldn’t even upload photos… but it allowed us to iterate with real data and get a lot of qualitative input. At some point, we launched the real Chicisimo, and removed this alpha from the App Store. Just yesterday I was wondering where to b…

About clothing apps, here are some ideas. There are teams focusing on the social aspect and grow via influencers. I’d think about utilities (help me do something): - Help me decide what to wear: Chicisimo, Pinterest and (believe me) Google Images; - Help me manage my wardobre: Stylebook, Glamoutfit; - Help me be seen by others: Wear app, Lookbook and Chictopia (this last two worked really well on desktop); - Help me…

Thank you very much.

I was idly fantasizing about a design your own app from a mass customization clothing provider, like French Rags. Put in your measurements and pick some parameters, like color, and play with it in an app.

Total fantasy territory, but that was what was running through my mind.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#45
post #42

Earlier quoted context omitted.

Combining the ideas of both posts: You can spend less if you buy more targeted-to-you and higher-quality items that you'll wear more often. Finding these items and customers is a data (and marketing) problem. E.g. I spend less overall than I did a few years ago but each item I buy is more expensive. I've learned the value in quality clothes. I give smaller batches of more money to well-picked retailers rather than lo…

Same. Bought a $600 leather jacket last month. But I also only own 8 t-shirts, 2 jeans, etc. And if I get a new t-shirt it’ll be quality and it’ll probably also mean I’m throwing away one that has become worn. I spend less money overall on clothes now than I did a while back when I’d buy a random $7 t-shirt just because I thought what it said was funny (and then wear it maybe once or twice before it getting lost in t…

Please feel free to advocate for a brand you like. I’m a 2 jeans 8 tshirts kinda guy too, and been struggling finding shirts that I’d recommend.

Everlane ($ garbage), American Apparel ($ bad with new owners), Alternative ($$ so-so). Best shirts were the BDG brand ($ soft, last 4 years with weekly wear) at Urban Outfitters but they’ve been discontinued.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#46
post #42

Earlier quoted context omitted.

Same. Bought a $600 leather jacket last month. But I also only own 8 t-shirts, 2 jeans, etc. And if I get a new t-shirt it’ll be quality and it’ll probably also mean I’m throwing away one that has become worn. I spend less money overall on clothes now than I did a while back when I’d buy a random $7 t-shirt just because I thought what it said was funny (and then wear it maybe once or twice before it getting lost in t…

Please feel free to advocate for a brand you like. I’m a 2 jeans 8 tshirts kinda guy too, and been struggling finding shirts that I’d recommend. Everlane ($ garbage), American Apparel ($ bad with new owners), Alternative ($$ so-so). Best shirts were the BDG brand ($ soft, last 4 years with weekly wear) at Urban Outfitters but they’ve been discontinued.

If you're like most people on this site (dresses like avg male SF dev)

$$$ - A.P.C.

$$ - Naked and Famous, Muji

$ - Uniqlo U line

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#47
post #42

Earlier quoted context omitted.

Same. Bought a $600 leather jacket last month. But I also only own 8 t-shirts, 2 jeans, etc. And if I get a new t-shirt it’ll be quality and it’ll probably also mean I’m throwing away one that has become worn. I spend less money overall on clothes now than I did a while back when I’d buy a random $7 t-shirt just because I thought what it said was funny (and then wear it maybe once or twice before it getting lost in t…

Please feel free to advocate for a brand you like. I’m a 2 jeans 8 tshirts kinda guy too, and been struggling finding shirts that I’d recommend. Everlane ($ garbage), American Apparel ($ bad with new owners), Alternative ($$ so-so). Best shirts were the BDG brand ($ soft, last 4 years with weekly wear) at Urban Outfitters but they’ve been discontinued.

Personally, I’m a fan of Next Level v-necks when it comes to t-shirts. They’re quite inexpensive through Amazon. I hate doing laundry, so I usually have about a dozen. I’m 6’, 220lbs, and the athletic cut is great—incredibly soft, broader shoulders and chest vs waist (no straight cut). I typically go for the large when wearing normally, but keep a few mediums as a snug undershirt when wearing a buttoned/dress shirt. I usually get a few years’ use out of them.

Pants are almost always a pain for me—I can’t do skinny jeans as my ass and thighs refuse to cooperate with the stick-leg cut. I opt for Buckle/Salvage jeans here—not those Affliction abominations with the bedazzled ass pockets, mind you. They make a few cuts that are a stretchy type of denim, and they’re amazing. Feels just like wearing a pair of pajama pants. I usually have a couple pairs to cycle through between laundry loads.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#48
post #42

Earlier quoted context omitted.

Same. Bought a $600 leather jacket last month. But I also only own 8 t-shirts, 2 jeans, etc. And if I get a new t-shirt it’ll be quality and it’ll probably also mean I’m throwing away one that has become worn. I spend less money overall on clothes now than I did a while back when I’d buy a random $7 t-shirt just because I thought what it said was funny (and then wear it maybe once or twice before it getting lost in t…

Please feel free to advocate for a brand you like. I’m a 2 jeans 8 tshirts kinda guy too, and been struggling finding shirts that I’d recommend. Everlane ($ garbage), American Apparel ($ bad with new owners), Alternative ($$ so-so). Best shirts were the BDG brand ($ soft, last 4 years with weekly wear) at Urban Outfitters but they’ve been discontinued.

For t-shirts I actually really like the v-necks sold at Old Navy. The ones that go for $15-20 (don’t get their lower priced ones, they’re flimsy) have lasted me about 2 years of regular weekly wear now. They also fit my form well, which was a deciding factor. The fine-threaded cotton doesn’t ball up, and colors haven’t noticeably faded.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#50
post #42

Earlier quoted context omitted.

Same. Bought a $600 leather jacket last month. But I also only own 8 t-shirts, 2 jeans, etc. And if I get a new t-shirt it’ll be quality and it’ll probably also mean I’m throwing away one that has become worn. I spend less money overall on clothes now than I did a while back when I’d buy a random $7 t-shirt just because I thought what it said was funny (and then wear it maybe once or twice before it getting lost in t…

Please feel free to advocate for a brand you like. I’m a 2 jeans 8 tshirts kinda guy too, and been struggling finding shirts that I’d recommend. Everlane ($ garbage), American Apparel ($ bad with new owners), Alternative ($$ so-so). Best shirts were the BDG brand ($ soft, last 4 years with weekly wear) at Urban Outfitters but they’ve been discontinued.

I'm similar, and I've settled on JCrew. Partly because they offer stuff that fits my stumpy build (I have a 27" inseam), but also because it's solidly good quality.
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