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Growing from 0 to 4M users on our fashion app with vertical machine learning

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Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#31

Post by verall »

ryanianian wrote: post #26
JohnJamesRambo wrote: post #23

Earlier quoted context omitted.

But aren't you wearing the same thing over and over? What's the point of quality clothes people see so often they think it is dirty or that you own three shirts? I just buy cheap clothes.

3 is probably too few. People don't really pay that much attention to what you wear, I promise. I usually wear my shirts twice and take them to the dry-cleaner after. I'll only go once if it's been a hot day or if the shirt has dirt/stains. Maybe 3 times if I didn't wear it all day. Plus I have about 7 pairs of high-quality pants that work well in an office and are comfortable for weekends. Most shirts go with most p…

Error was definitely spending more than $14 on a an article of clothing from h&m :P

I don't see anything wrong with a bunch of cheap shirts I only wear occasionally. Variety without too much expense. Wouldn't buy jeans from h&m.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#32

Post by hello_newman »

hk__2 wrote: post #27
billmalarky wrote: post #14

Earlier quoted context omitted.

I read an interesting story on how to build a modern data-based product.

What’s a non-data-based product?

one that doesn't leverage AI/ML as a core piece of functionality

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#34

Post by leereeves »

amelius wrote: post #33

So they made a search-engine based on deep learning for a specific (but quite large) target group. How long do they think it will take Google to catch up, if they haven't already?

Is this target market big enough to interest Google?

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#35

Post by mtarnovan »

leereeves wrote: post #34
amelius wrote: post #33

So they made a search-engine based on deep learning for a specific (but quite large) target group. How long do they think it will take Google to catch up, if they haven't already?

Is this target market big enough to interest Google?

Yes. We're talking fashion, so a pretty big market.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#37

Post by Toast_25 »

aldamiz wrote: post #18
DoreenMichele wrote: post #13

Here is a nice detail about their process: We launched an extremely early alpha of Chicisimo with one key functionality. We launched under another name and in another country. You couldn’t even upload photos… but it allowed us to iterate with real data and get a lot of qualitative input. At some point, we launched the real Chicisimo, and removed this alpha from the App Store. Just yesterday I was wondering where to b…

About clothing apps, here are some ideas. There are teams focusing on the social aspect and grow via influencers. I’d think about utilities (help me do something): - Help me decide what to wear: Chicisimo, Pinterest and (believe me) Google Images; - Help me manage my wardobre: Stylebook, Glamoutfit; - Help me be seen by others: Wear app, Lookbook and Chictopia (this last two worked really well on desktop); - Help me…

I'm assuming you're a woman, so forgive me if I'm wrong, but do you know if these apps work well for men's fasion? I think I have OK taste, but I'd like to get good.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#38

Post by aldamiz »

Toast_25 wrote: post #37
aldamiz wrote: post #18

Earlier quoted context omitted.

About clothing apps, here are some ideas. There are teams focusing on the social aspect and grow via influencers. I’d think about utilities (help me do something): - Help me decide what to wear: Chicisimo, Pinterest and (believe me) Google Images; - Help me manage my wardobre: Stylebook, Glamoutfit; - Help me be seen by others: Wear app, Lookbook and Chictopia (this last two worked really well on desktop); - Help me…

I'm assuming you're a woman, so forgive me if I'm wrong, but do you know if these apps work well for men's fasion? I think I have OK taste, but I'd like to get good.

I'm a man:) Sorry I don't know about fashion apps for men. I feel teams are building the infrastructure focusing on the big opportunity (women's fashion). Then, expanding to other categories will be way easier.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#39

Post by therealdrag0 »

JohnJamesRambo wrote: post #23
ryanianian wrote: post #16

Earlier quoted context omitted.

Combining the ideas of both posts: You can spend less if you buy more targeted-to-you and higher-quality items that you'll wear more often. Finding these items and customers is a data (and marketing) problem. E.g. I spend less overall than I did a few years ago but each item I buy is more expensive. I've learned the value in quality clothes. I give smaller batches of more money to well-picked retailers rather than lo…

But aren't you wearing the same thing over and over? What's the point of quality clothes people see so often they think it is dirty or that you own three shirts? I just buy cheap clothes.

I recycle the same 60% of my wardrobe each week. And re-wear pants and shirts without washing them most of the time. But I do laundry every week, mostly under-garments and workout clothes.

I have some cheap clothes, which are functional, but my favorite clothes are all a step above. My 10$ Uniqlo t-shirts are much softer than my cheap multipack shirts. But I have a 40$ marino wool t-shirt that I love and one I don't like. Same with underwear. I have 2$ underwear that works, but is eh, and I have 10$+ underwear that is great, and I have 30$ underwear that I don't really like.

Re: Growing from 0 to 4M users on our fashion app with vertical machine learning

#40

Post by robocat »

danvoell wrote: post #9

Was this the main point of the story? - "At some point, we were lucky to get noticed by the App Store team, and we’ve been featured as App of the Day throughout the world"

No. From the data they gave, getting featured in the app store added about ~5,000 to their 4 million users (957,437 unique views from featuring in the app store, 0,5% conversion).
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