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Snap Revenue Surges 72% on User Growth, Advertising Gains

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Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#111

Post by shklnrj »

hshacker321 wrote: post #100
verall wrote: post #61

As a member of 18~23yo age group ("young person"), I would say snaps the only social media I enjoy using besides HN/reddit. Most young people I know use Facebook for groups (local like a school or city), events , and chat. IMO Facebook is shooting all of these feet off with the algorithmic newsfeed and spinning off messenger. Snap however is used constantly to keep up with peers. Haven't met a single person that uses…

Senior in HS/USA. No one at my HS uses Facebook. Some use instagram, but everyone is on Snapchat.

Network effects overpower everything in social media.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#112

Post by wastedhours »

pkamb wrote: post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

With Instagram you either get Facebook's hyper-niche targeting parameters, or ads based on previous engagement as well.

Snapchat's targeting is deliberately vague (based on the presumed anonymity of the service) - which can be ok for brand-awareness campaigns, but bad for conversion campaigns, hence why you see it more tailored to puff-piece content over and above specific ecommerce.

Seemed like an interesting tool, but a harder one for SMEs to sign off on compared to IG/FB/Google.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#113

Post by icc97 »

thaumasiotes wrote: post #101
icc97 wrote: post #99

Earlier quoted context omitted.

Invite only blogs perhaps. That's basically facebook though. [0] [0]: https://xkcd.com/1367/

Seems a little more like livejournal than facebook?

Twitter used to have an RSS feed for users that you followed. So oldskool private Twitter accounts would be kind of similar too.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#114

Post by deepGem »

jaymzcampbell wrote: post #108
deepGem wrote: post #105

Earlier quoted context omitted.

The other annoying new feature in Twitter is the notifications for missed tweets or summaries. I mean, there is a reason I've missed those tweets. I don't want to be taken into the past. If I need to, I'll scroll a hundred times and visit the past. Please show me the latest tweets on my page without any notifications or other distractions, preferably sorted by the importance of people I follow. Importance = function…

To add a voice for the other side of it - I've found those quite useful. I follow people all over the world and live in London. When I have a look at twitter in the morning I actually like that it'll show me (some) tweets from people I follow in the US or Asia that I would've easily missed. I can't say for sure but it seems to prioritise them in some way based on my previous interactions or how many times the tweet i…

Perspectives :). I don't like this feature for exactly the same reason. I wake up in the morning and there is a deluge of notifications since most of the people I follow are in the opposite timezone.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#115

Post by donkeyd »

adjkant wrote: post #72
Ros2 wrote: post #69

Snapchat is the only social media that actually celebrates the impermanence and general boringness of everyday life. Instagram and Facebook may have stories but the site is heavily predicated on pride/narcissism arms race with your "friends". Even your biggest narcissist can only "win" for 24 hours on Snapchat and from what I can see they'll generally tap out of keeping up any facades to try and make others jealous a…

I think that "niche" is what you share with most people under 19 or so as of today. People are quick to write off Snapchat's popularity with young users as it being the hot new toy they will tire with, but I think it's a lot deeper than that. They see the mistakes of millennials and older with social media and want nothing to do with it (and are thus nowhere to be found on Facebook, yet still on Instagram because it…

> They see the mistakes of millennials and older with social media and want nothing to do with it (and are thus nowhere to be found on Facebook, yet still on Instagram because it hasn't suffered the same problems yet).

I have a hard time believing that people under 18 are making a conscious decision on this, especially the 'see the mistakes of milennials' part. They're only concerned with themselves an their status in their group, just like millenials were, but on a different platform.

My early teen sister, for example, uses Instagram and Snapchat for two reasons: all het friends use it, my mom doesn't want her to use Facebook because it has a bad rep. The fact that Instagram is owned by Facebook is something that most people, outside of the well informed, are unaware of.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#116

Post by emptyfile »

ddorian43 wrote: post #103
freddie_mercury wrote: post #96

Earlier quoted context omitted.

I don't know a single person in Vietnam who uses Snapchat. Every person I've ever met uses Instagram. Everyone uses Facebook. Facebook Messenger is the most popular chat tool by a fair margin. No one ever sends a message by Snap or SMS. We have a population of 100 million. The world is bigger than just the US. Indonesia, with a population of 260 million, also overwhelmingly prefers Facebook over Snapchat.

.. yeah but they aren't worth much $ compared to US. Or to California.

What about Europe? Ever since Instagram added stories I don't think I even heard the word Snapchat mentioned.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#119

Post by heedlessly2 »

pkamb wrote: post #34

The "Publisher" stories I see on Snapchat are invariably stories about various Kardashian/Jenner family members or generic buzzfeed-esque millennial-targeted clickbait. These seem very poorly targeted towards me. Does everyone see only this? Are there ways to get into different/better advertising buckets? Even something like "GQ" would be far better than the "People" content I'm currently seeing. On Instagram the ads…

>These seem very poorly targeted towards me

Why would you want their ads targeted towards you? That means Snapchat would need to capture and analyze your information at the risk of your privacy. I'm totally fine with Kylie Jenner ads as long if it means my privacy is respected.

Re: Snap Revenue Surges 72% on User Growth, Advertising Gains

#120

Post by taoistextremist »

gberger wrote: post #110
puranjay wrote: post #89

Earlier quoted context omitted.

Snap never picked up in emerging markets like India. Instagram still dominates here. And most of the people I know regularly use Instagram stories

Hell, Snap never even picked up in Europe, as a result of its strong bias against Android and heavy marketing focus on US colleges, cities and events.

>as a result of its strong bias against Android

I'm not familiar with this, and the most prevalent Snapchat users among my friends are Android users.

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