Earlier quoted context omitted.
Sub to what? Their search engine? I’d rather use DDG most days without Google trying to charge me. To something like YouTube? How is YouTube Red going?
Search engine + maps + docs. Yes, there are others (just like there are alternatives to Amazon) but my bet is that most people would rather pay than switch. (That's entirely speculative on my part, but I don't think a few people preferring DDG is a compelling argument. There are alternatives to Amazon Prime too.)
Fortunately I can’t believe that anyone at Google believes more than a fraction of a fraction of their current user base would pay.