The name is all about the funding. There are many 'nano'-technology grants, which focus on devices that are tens of thousands, or even millions of nanometers large. Micro-techology, however, doesn't get the same funding from the NSF et al. MEMS ( http://en.wikipedia.org/wiki/Microelectromechanical_systems ) has come a long way in a very short time, and, research-dollars willing, will shrink further, so the author is…
For the same reason, it's "machine learning" rather than "non parametric statistics".
Traditionally statistics is more geared towards hypothesis testing and analytics. While Machine Learning is about making prediction.