The only measure that has ever been shown to work to reduce smoking is to make smoking less affordable. Tax cigarettes and people smoke less. Tax them highly and kids sure can't afford them. It's more politically easy to put money into paying celebrities to beg kids not to smoke, but it's not actually effective. It's just theater so politicians can say they tried. Here, Greece is seeing the affordability fall just be…
Varying the images matters, so that people don't tune them out. It is best to focus on sex appeal: wrinkles, erectile dysfunction, nasty teeth, etc. The next best thing is to focus on the harm to children, both unborn and living in the house.