> The refrain of how a startup CEO is going to save humanity is so common that it’s actually uncommon for a CEO to not use saviour language when describing their startup. Cult leaders do the same thing: they create a unique philosophy, imbued with some sort of special message that they alone can see or hear, convince people that only they have the answers for what ails humanity, and use that influence to control the…
I've been in SV for a decade now and I am not observing anything cult-like. I haven't worked for companies like Google or Facebook or any other giant behemoths, so no idea how things are there, but in other places it's pretty far from a cult where I am. Of course, marketing sometimes goes a bit over the board, and each release of version 8.4 is the best thing that happened to humanity since v8.3 was released and befo…
> And of course (almost) each startup CEO thinks his (or her) startup is going to change the world, or at least some part of it. That's how you should think if you're getting into a startup, otherwise it's not worth the trouble, the stress and the extremely high chance of failure.
I don't think this should be an "of course". This article highlights toxic tech culture, namely a culture found in tech that is toxic. Marketing is not specific to tech, nor are small businesses. Why does Uber tell me they're going to "make transportation as freely available as running water" but not Loreal's new shampoo? Why does the small chain of bike repair shops in my area, also taking the stress and high risk of starting their own business, not exhort about how their bike repair shop will change the world of bikes forever?
This overboard marketing and out-of-touch mission statements are much more commonly found in tech than in elsewhere. This article discusses a culture formed by overboard marketing and out-of-touch mission statements and labels it as toxic. Moreover, there's an argument to be made about a field that oft labels itself as "meritocratic" relies on these hyperbolic forms of marketing and mission statements to do business, rather than a more traditional, "stodgy" business.