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The Digital Advertising Duopoly

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Re: The Digital Advertising Duopoly

#91
post #80

Earlier quoted context omitted.

Do you track things like viewability? Why not use something like an adserver?

What true value do either of those provide?

It provides better observability on what's actually going on with your ads, and allows for an advertiser to buy based on available inventory (e.g. # of impressions) rather than a date range.

Re: The Digital Advertising Duopoly

#92

There are only two ways to break the duopoly: create your own massive medium like Facebook or work with publishers. Having worked in this industry, I think working with publishers is an impossible battle. The whole publishing world is rife with fraud and desperate attempts to increase page views. Most publishers cram their websites with ads. The number of low-content, click-baity websites is just staggering. Sometime…

Look at Pinterest, Twitter, Nextdoor, SnapChat etc - there are a generation of new advertising and content machines that are being built in different verticals as we speak. Ultimately, they'll hold all the distribution power across different contexts. I wonder what kind of publisher this kind of world incentivizes.

Re: The Digital Advertising Duopoly

#93

The problem with subscriptions is not the cost, its the sheer number of them - and some come up almost accidentally. I pay a lot to my ISP every month. I would like to see a company that charges me monthly to eliminate all adware by micro-paying the participating websites for my actual page visits. In fact, if my ISP added such a service for a fee, I would sign up.

> I would like to see a company that charges me monthly to eliminate all adware by micro-paying the participating websites for my actual page visits.

I (and others) am working on this; I call it microsubscription. It's a common idea: I've seen maybe a dozen closely-related variations on it since hitting on it.

In typical techie fashion I became obsessed with the technical problem of preventing publishers from inflating their figures while also preserving user privacy. I solved it, was granted a relevant patent two days ago and I guess we'll see what happens in 2018.

Re: The Digital Advertising Duopoly

#94

The problem with subscriptions is not the cost, its the sheer number of them - and some come up almost accidentally. I pay a lot to my ISP every month. I would like to see a company that charges me monthly to eliminate all adware by micro-paying the participating websites for my actual page visits. In fact, if my ISP added such a service for a fee, I would sign up.

> I would like to see a company that charges me monthly to eliminate all adware by micro-paying the participating websites for my actual page visits. I (and others) am working on this; I call it microsubscription. It's a common idea: I've seen maybe a dozen closely-related variations on it since hitting on it. In typical techie fashion I became obsessed with the technical problem of preventing publishers from inflati…

> I solved it, was granted a relevant patent two days ago and I guess we'll see what happens in 2018.

Patent link?

Re: The Digital Advertising Duopoly

#95

All the more reason we need adblockers and private-by-default browsing. It worries me that I can't use something like Privoxy on Android without rooting the device. An alternative would be a good privacy VPN with blocking/filtering of ads and trackers.

I've switched to using Firefox Focus as my main Android browser. It provides ad blocking and privacy features. For apps, I try to avoid ad-supported ones whenever possible, and am happy to pay for apps that I find useful.

Does the focus app block ads on Android Chrome mobile? On iOS it does.

Re: The Digital Advertising Duopoly

#97
post #79

There are only two ways to break the duopoly: create your own massive medium like Facebook or work with publishers. Having worked in this industry, I think working with publishers is an impossible battle. The whole publishing world is rife with fraud and desperate attempts to increase page views. Most publishers cram their websites with ads. The number of low-content, click-baity websites is just staggering. Sometime…

I'd like to see an industry by which companies or their advertising reps engage with sites in a subscription-like mechanism for direct advertising. Cutting out the middleman seems like a logical step in this day and age.

How would advertisers know which sites have most users of their target group? This is the kind of problem that Google solved for them.

Re: The Digital Advertising Duopoly

#98
post #90
post #39

Earlier quoted context omitted.

There was content before even advertising. And we're here creating ""content"" without being paid on a site with no ads.

HN has ads, but they're text only, non-tracking, and posted infrequently. They're also not trying to sell you anything, and not trying to manipulate you emotionally. You can identify them by the lack of upvote option. These kinds of ads are tolerable IMO.

Yes, but if these ads were not possible, we would probably still have something like HN.

Re: The Digital Advertising Duopoly

#99
post #81

Earlier quoted context omitted.

Forgive me if this is naïve, but how does Joe Random site owner participate in the selling of data? My impression is that that's an area of commerce with a pretty closed membership. I'm not asking in order to do something like this, just that I think it's an interesting question about exactly who is able to profit from activities that are somewhat assumed to be occurring everywhere, and not by and within the ad netwo…

The only places that buy and sell user data are spammy mailing lists. That's it. Browser history predicts almost nothing, anyway. There is no market where user data is bought and sold, except for spammy mailing lists to other spammy mailing lists.

That is completely wrong.

There is a vast market for consumer data (which is more than just browsing history) with everything from credit agencies like Equifax to data brokers like Axciom to traditional analytics companies like Nielsen and Comscore to top tech companies like Google, Adobe, Oracle, Salesforce, and others that have marketing clouds with DMP platforms. It's a massive industry.

Re: The Digital Advertising Duopoly

#100
post #94

Earlier quoted context omitted.

> I would like to see a company that charges me monthly to eliminate all adware by micro-paying the participating websites for my actual page visits. I (and others) am working on this; I call it microsubscription. It's a common idea: I've seen maybe a dozen closely-related variations on it since hitting on it. In typical techie fashion I became obsessed with the technical problem of preventing publishers from inflati…

> I solved it, was granted a relevant patent two days ago and I guess we'll see what happens in 2018. Patent link?

#9,853,964. Google have the application in their search index: https://patents.google.com/patent/US20160285861A1/.
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