The Digital Advertising Duopoly
1–10 of 111 posts
Re: The Digital Advertising Duopoly
#2>I don’t want nor do I expect any governmental response to this market failure.
You should want it and it's weird not to expect it because the EU has already begun.
Re: The Digital Advertising Duopoly
#3The content looks similar to the WSJ article:
https://www.wsj.com/articles/the-google-facebook-duopoly-thr...
Discussed here:
Re: The Digital Advertising Duopoly
#4All the more reason we need adblockers and private-by-default browsing. It worries me that I can't use something like Privoxy on Android without rooting the device. An alternative would be a good privacy VPN with blocking/filtering of ads and trackers.
Re: The Digital Advertising Duopoly
#5Being against government intervention is naive. If the US did what the EU has done with allowing people to avoid being tracked the big tech companies would be nudged toward developing smarter business models. Maybe it's not necessary but it's foolish to dismiss government out of hand.
Allowing your largest companies to compete over hijacking your public's attention is precisely the sort of thing that reeks of government failure.
This generation of internet users is a lot more willing to pay for content than mine was. Gen X's reluctance to spend money online is what created the attention economy to begin with. Maybe the shift will happen on its own, but how much damage will we do in the meantime?
Re: The Digital Advertising Duopoly
#6>I don’t want nor do I expect any governmental response to this market failure. You should want it and it's weird not to expect it because the EU has already begun.
Isn't that the role of governments in a healthy economy? To step in when markets fail?
Re: The Digital Advertising Duopoly
#7These people project that we'll be setting $105 billion on fire for digital ads by 2019. To put that in perspective, it's more than 10% of what we spend to provide health care to seniors and poor people via a mostly dysfunctional health care system: https://www.hhs.gov/about/budget/fy2017/budget-in-brief/cms/...
Re: The Digital Advertising Duopoly
#8All the more reason we need adblockers and private-by-default browsing. It worries me that I can't use something like Privoxy on Android without rooting the device. An alternative would be a good privacy VPN with blocking/filtering of ads and trackers.
I've switched to using Firefox Focus as my main Android browser. It provides ad blocking and privacy features. For apps, I try to avoid ad-supported ones whenever possible, and am happy to pay for apps that I find useful.
Re: The Digital Advertising Duopoly
#9There are only two ways to break the duopoly: create your own massive medium like Facebook or work with publishers. Having worked in this industry, I think working with publishers is an impossible battle. The whole publishing world is rife with fraud and desperate attempts to increase page views.
Most publishers cram their websites with ads. The number of low-content, click-baity websites is just staggering. Sometimes I wonder how could this even be a profitable proposition for advertisers. This is one reason why Google absolutely dominates the space. It has the capability to deal with all the fraud, calculate the right reward for publishers, and give a meaningful ROI to the advertiser.
Maybe a new kind of advertisement medium could unseat Google from its dominance but the way digital advertising works today, it sounds like an impossible idea.
Re: The Digital Advertising Duopoly
#10All the more reason we need adblockers and private-by-default browsing. It worries me that I can't use something like Privoxy on Android without rooting the device. An alternative would be a good privacy VPN with blocking/filtering of ads and trackers.
I've switched to using Firefox Focus as my main Android browser. It provides ad blocking and privacy features. For apps, I try to avoid ad-supported ones whenever possible, and am happy to pay for apps that I find useful.
I'm using Focus too, it's pretty nice.