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The Digital Advertising Duopoly

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Re: The Digital Advertising Duopoly

#71
post #23
post #17

Earlier quoted context omitted.

> This generation of internet users is a lot more willing to pay for content than mine was. I haven't seen any evidence to suggest this is the case. Do you know of any?

I’d actually guess it’s the opposite. Why pay for a news subscription when you can get “news” for free on Facebook and the like.

> Why pay for a news subscription when you can get “news” for free on Facebook and the like.

Did you miss the whole Facebook "fake news" thing last year?

Re: The Digital Advertising Duopoly

#73

Earlier quoted context omitted.

I never said I did. What on earth are you talking about?

That is what advertising is in it's current state. You said you don't see that as a failure

No, I didnt. I said I don't see the duopoly as a failure. Not all aspects of the current advertising industry are necessarily a consequence of duopoly.

Re: The Digital Advertising Duopoly

#74
post #6

Earlier quoted context omitted.

Isn't that the role of governments in a healthy economy? To step in when markets fail?

This is where all corruption originates. One group seeks to use the state to impose their will on another group. The victimized group, in turn, seeks to defend itself by bribing the enforcers. Instead of capital flowing to those who are best able to convert it into the most happiness for the most people, it flows to those seeking to enrich themselves by pitting people against each other in order to extract ever large…

> capital flowing to those who are best able to convert it into the most happiness for the most people

Capital flows to those most able to make money, which isn't necessarily by "converting it into the most happiness." You can even see it in this space: Facebook is the dominant social network and wins by essentially getting people addicted to getting mild social affirmations from a slot machine. Studies have actually shown social network use makes people less happy.

Re: The Digital Advertising Duopoly

#75
post #50

Earlier quoted context omitted.

Or, you know, government happens to be the best solution we have to certain types of coordination problems, some of which plague market economies. But no, I'm sure literally everything government does that interacts with the market just creates corruption without sufficient benefit to outweigh any such harm, and it'd be better if we didn't do anything at all. Certainly it's easier to think about politics if we can pe…

Lots of quick hacks lead can lead to the accumulation of technical debt which can seriously impair the ability of the system to function. This can be even more problematic if the technical debt becomes a living entity intent on surviving and thriving whilst being dependent on an ever growing number of quick hacks as its only means of sustenance. ;)

It's a mistake to focus too much on one problem to the exclusion of all others. There are problems caused by government intervention but also problems caused by the lack of it.

Re: The Digital Advertising Duopoly

#76

Earlier quoted context omitted.

> Instead of capital flowing to those who are best able to convert it into the most happiness for the most people This isn’t the natural progression of free market capitalism though. The money will flow to those who are best able to use it to control the behavior of their customers spending. Making someone happy is just one way of controlling their spending, but there are many, many others.

That's an interesting point. Are there any examples of "alternatives ways of controlling the behavior of their customers spending" which do not result in the customer feeling motivated to withdraw from the relationship?

Addiction

Re: The Digital Advertising Duopoly

#77

There are only two ways to break the duopoly: create your own massive medium like Facebook or work with publishers. Having worked in this industry, I think working with publishers is an impossible battle. The whole publishing world is rife with fraud and desperate attempts to increase page views. Most publishers cram their websites with ads. The number of low-content, click-baity websites is just staggering. Sometime…

Native ads. Match that up with content creator networks

This is what Toutiao is.

Re: The Digital Advertising Duopoly

#78
It feels like an obvious revenue stream for content publishers is in education - specifically, MOOCs. "Content" is really access to interesting information and storytelling. That'd lend itself well to highly specialized MOOCs that people would pay for, potentially. (I guess that's not technically a MOOC, but you know what I mean).

Re: The Digital Advertising Duopoly

#79

There are only two ways to break the duopoly: create your own massive medium like Facebook or work with publishers. Having worked in this industry, I think working with publishers is an impossible battle. The whole publishing world is rife with fraud and desperate attempts to increase page views. Most publishers cram their websites with ads. The number of low-content, click-baity websites is just staggering. Sometime…

I'd like to see an industry by which companies or their advertising reps engage with sites in a subscription-like mechanism for direct advertising. Cutting out the middleman seems like a logical step in this day and age.

Re: The Digital Advertising Duopoly

#80

Earlier quoted context omitted.

My site https://officesnapshots.com doesn’t really fit into either of those molds. We sell our own advertising space, self-host it, and use static jpgs for the graphics. The ads are also targeted against the content (office design) and tend to be for products like office furniture. In a roundabout way this targets the readers but only because if they are on the site they are likely interested in learning about new pr…

Do you track things like viewability? Why not use something like an adserver?

What true value do either of those provide?
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