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A Message to Our Customers about iPhone Batteries and Performance

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Re: A Message to Our Customers about iPhone Batteries and Performance

#161
post #57

Earlier quoted context omitted.

If iPhones are really experiencing that rate of degradation, then Apple are solely to blame for using such an aggressive battery management profile. If they had given up a millimetre of thickness, overprovisioned the battery and managed it less aggressively, they could have easily reduced battery degradation to <20% after 1,500 cycles. Adding 50% to the capacity also gives you 50% more current at the same C-rate. I t…

Idk if the grandparent comment is correct about the degradation rate, but I’d need to see more evidence supporting the claim that Apple is doing something aggressive relative to the rest of the industry. Overprovisioning the battery is silly, and would deservedly cause a much bigger controversy if it were discovered.

>Overprovisioning the battery is silly, and would deservedly cause a much bigger controversy if it were discovered.

Really? Would there be a strong negative reaction if Apple said "we've designed the iPhone 9 to give you all-day battery life for four years"? Would customers be angry that their device was built to last longer and perform better? To my mind, it's a marketable feature.

All battery management is a trade-off between capacity and durability. Manufacturers have an obvious commercial incentive to sacrifice durability - you get a thinner device with longer initial battery life.

Purchasing habits are starting to change in the mobile market. Pricing is moving away from an all-inclusive line rental price to separate usage charges and device payments. As the market matures, customers are holding onto their devices for longer. I think it's inevitable that manufacturers will have to improve durability as we move away from the lock-step of 24 month contracts.

Re: A Message to Our Customers about iPhone Batteries and Performance

#162

This smells like a direct response to latest lawsuit from France [0]. [0] - https://www.thelocal.fr/20171228/french-lawsuit-launched-aga...

I kind of doubt it. This is been going on for what, a week or two? I’m guessing they’ve been working on this response that entire time, not just in the last 24 to 48 hours.

Re: A Message to Our Customers about iPhone Batteries and Performance

#163

My wife’s 6+ was incredibly slow after the iOS upgrade. My 6+ drained the battery incredibly quickly. I was told that upgrading the iOS would fix that problem [0]; it didn’t. Instead it slowed my phone to the point of being unusable. If I’d have known replacing the battery would have fixed both of them, I’d have done that. Instead, I stupidly bought two new, very expensive phones. Since we were already locked into th…

You might not have trust but yet you have 2 new iPhones.

Re: A Message to Our Customers about iPhone Batteries and Performance

#165
post #32

Earlier quoted context omitted.

I don't think it's a completely manufactured scandal, although most of the reporting was deceptive (as is, I'm starting to suspect, most reporting, full stop). I think the non-manufactured part of the scandal is having your phone throttle itself w/o telling you it's doing that is pretty annoying. You're left wondering, is my phone running slower or is my mind playing tricks on me? I think Apple's response here is gre…

> (as is, I'm starting to suspect, most reporting, full stop). Don't hate on all journalism (or anything, really) just because of some bad apples. Even if it were true (which it isn't), it takes away all motivation for people in that industry to do the right thing. Why bother spending time on well-researched reporting, if all you get back is "fake news" or "all journalists are corrupt and produce clickbait"-hate on T…

“Bad apples.” hehe

Re: A Message to Our Customers about iPhone Batteries and Performance

#166
They've either been grossly overcharging consumers for these battery replacements for years, and are now just listing a "normal" price, or they're taking a loss on it for PR purposes and folding the price decrease into other products.

I don't see how either of those builds customer trust.

Re: A Message to Our Customers about iPhone Batteries and Performance

#167

This whole battery scandal is ridiculous. It's literally the opposite of planned obsolescence, they're prolonging the usable life of these phones by underclocking them enough to stay functional for a full day, when otherwise they'd be shutting off randomly. I wish I could underclock even with a fresh battery in order to have solid 2-day battery life.

No, the consumer doesn't have enough information in this case. They are more than likely going to buy a new phone rather than a new battery.

Under the old software, where the phone would randomly turn off on you, what do you think they would’ve done? Probably the same thing. Buy a new phone.

Re: A Message to Our Customers about iPhone Batteries and Performance

#168
post #96

Earlier quoted context omitted.

How is this a "completely manufactured scandal"? Tens of millions of old iPhone users were left in the dark why all of a sudden the phone was slowing down to the point where it was becoming unusable. Millions of people probably spent hundreds of dollars otherwise they wouldn't need to spend if they know this was something they can fix with a new battery. I personally have been using iPhone 6 for 3 years until this CP…

>the phone was slowing down to the point where it was becoming unusable. Were the phones really slowed down by that much?

I have a 6S and the difference is night and day. Random hangs everywhere, even just typing. My original iPod Touch with iOS 3 runs smoother than this (and has its original battery in it).

Re: A Message to Our Customers about iPhone Batteries and Performance

#169
post #92

Earlier quoted context omitted.

This would be a bad PR move. A giant insanely-rich company suing news publications? Apple has dealt with overblown controversies before (Antennagate, etc.) and the best way to deal with them is to do what they're doing: communicate better, improve their software, make repairs or returns more affordable.

I don't think it's an either/or. They should do what they announced today and sue for defamation. When they announce the suit they could state that they intend to donate any awarded damages/settlement to charity to counter the "Big Company sues blogger" stories. But I think the reputation damage is very real and it would give Apple the opportunity to testify under oath (if it went to trial).

I think you’re both overstating how widely known this controversy is and understating how bad suing a tech blogger would look (see: Streisand Effect). I’m a techie and have barely heard about this. People who went and bought new phones will be pissed, but the majority of users won’t care.

This response owns the responsibility of countering misconceptions. The huge majority of Apple users won’t remember this in a month.

Re: A Message to Our Customers about iPhone Batteries and Performance

#170
On the upside, there is now a very easy way to see which "tech journalists" understand the concept of engineering trade offs.

The tech reporters at NY Times, Linus Techtips, etc have never actually created products. They are not technical experts. They're personalities and communicators. And in this case, wacky conspiracy theorists.

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