Earlier quoted context omitted.
My modal engagement was with a SaaS company with $20 million a year sales, a few dozen employees, and 1~3 very strapped people wearing the marketing hat. “How much email do you send?” “We have a newsletter.” “What else?” “Welcome to free trial email. “What else?” “Nothing.” I write proposal. You should: 1) Have a pre-sales drip campaign positioned as a “free course about X delivered over email” w/ 8 emails arriving o…
If this is what a consultant is I don't want to be one, or maybe this example is very particular to sales/marketing. Or maybe this same example can be applied to several domains meaning that as a consultant you can solve companies problems depending on your already established expertise.
How I went from programming to consulting (2012)
411–420 of 495 posts
Re: How I went from programming to consulting (2012)
#412I have an Internet buddy in Chicago named Thomas Ptacek. [...] I decided to invite Thomas out to coffee. At the end of the conversation, Thomas said something which, no exaggeration, changed my life. Thomas: Some food for thought: If this hadn't been a coffee date, but rather a consulting engagement, I'd be writing you a check right now. Me: Three hours at $100 an hour or whatever an intermediate programmer is worth…
Re: How I went from programming to consulting (2012)
#413To this day, I'm still not quite clear about what a consultant actually does. I mean, beyond some vague idea ("goes to some company, talks with people, gives some recommendation"). I'd really love for someone to give some example or describe in a tangible way what the work of a consultant entails, what skills one typically needs and actually employs, what a typical gig looks like from beginning to end and so on. If a…
The most important part to realize is that a consultant is a vendor and as such certain policies that the company has may not apply.
Re: How I went from programming to consulting (2012)
#414Earlier quoted context omitted.
Well, if he can market that into the success he has now, then his information is probably pretty valuable!
Using that logic you should interview all lottery winners and try to get their expert advice on winning the lotto. Not saying the OP did nothing, but sometimes time and chance cometh to all men.
What I would do is interview tech employees who figured out how to take their ideas and build entire businesses out of them. Actually this is already provided somewhat in indiehackers.com. Unfortunately, it doesn't always provide useful guidance as much as highlight that right place/right time is still a big factor in success.
Re: How I went from programming to consulting (2012)
#415Earlier quoted context omitted.
Making the company money is the not the only factor is it? Any engineer at google/facebook/etc are probabilistically making the company multiple millions per year too (terrible estimate from revenue divided by headcount). But probably only a handful of them would ever be able to demand the rate you charge because they are replaceable. How do you make sure the company won't just take your advice and hire a guy to do t…
By far, the majority of consulting engagements I’ve seen or participated in (Big 4 and freelance) are things that could easily be done if the company hired a few folks, for much less pay than this. Simple number crunching, tedious paperwork review, trivial integrations/dev work.. I would hazard a guess that at least 50% of all enterprise consulting spend goes to these tasks. However the indisputable fact is that thes…
Re: How I went from programming to consulting (2012)
#416Earlier quoted context omitted.
A huge huge part of it is just persona, profile, reputation and perception. A fancy consultant with a laundry list of "credentials" will be automatically trusted. When Joe Schmoe developer says the same thing it will be dismissed. You can see a variation of this happen with books, particularly self-help books. A nobody author writes lots of valuable stuff and people flick through it and go mehhh. A famous self-help p…
And the reason for this situation is that frankly, most management really sucks. It's not easy to be a good manager, and I wouldn't claim I would be a good one. (Like most people, I think I would be better than the people I've worked under, but that's irrelevant.) The best thing is just to quit and move to a hopefully better company. Companies with this mentality seldom change for the better.
It happens in many contexts even outside of business.
Perhaps you can escape it by making a product like a mobile app or SaaS.
It gives you a curtain to hide behind which consequently allows the judgement to be directed towards the product/service.
Re: How I went from programming to consulting (2012)
#417Perhaps other people here shared the same assumption that I did - that this essay was about moving from tech development as a contractor/employee to tech (development) consulting. It's not. It's about moving from developing to marketing. There's nothing wrong with that, but it was a let-down to me to discover that the path to riches meant mingling with the group of people I tend to like the least in a company. Also,…
Are you prepared or capable of making that transition?
Regarding the Denny's -> Del Frisco's, that I could actually do well :). But that's because I have a special fondness for hospitality and providing people great experiences. I'd probably be foolish enough to open a restaurant someday, and I'd probably regret it later.
Re: How I went from programming to consulting (2012)
#418To this day, I'm still not quite clear about what a consultant actually does. I mean, beyond some vague idea ("goes to some company, talks with people, gives some recommendation"). I'd really love for someone to give some example or describe in a tangible way what the work of a consultant entails, what skills one typically needs and actually employs, what a typical gig looks like from beginning to end and so on. If a…
My modal engagement was with a SaaS company with $20 million a year sales, a few dozen employees, and 1~3 very strapped people wearing the marketing hat. “How much email do you send?” “We have a newsletter.” “What else?” “Welcome to free trial email. “What else?” “Nothing.” I write proposal. You should: 1) Have a pre-sales drip campaign positioned as a “free course about X delivered over email” w/ 8 emails arriving o…
Re: How I went from programming to consulting (2012)
#419Earlier quoted context omitted.
Thanks for the clarification, really this article had me confused. I was trying to 'extract' the bits that would bridge the technical side of things to the consulting side, but could not find it. Obviously now I realize he is talking about marketing. Nice read but unfortunately did not help/apply to me much.
Do you think that there are not engineering consultants making five figures a week?
Re: How I went from programming to consulting (2012)
#420Earlier quoted context omitted.
And the reason for this situation is that frankly, most management really sucks. It's not easy to be a good manager, and I wouldn't claim I would be a good one. (Like most people, I think I would be better than the people I've worked under, but that's irrelevant.) The best thing is just to quit and move to a hopefully better company. Companies with this mentality seldom change for the better.
I think it runs just a bit too deep in the psyche for one to be able to escape it by moving to a different company. It happens in many contexts even outside of business. Perhaps you can escape it by making a product like a mobile app or SaaS. It gives you a curtain to hide behind which consequently allows the judgement to be directed towards the product/service.