Why do people keep apologizing publicly? Do they actually think that helps? For all you guys that are interested in a key insight: once dealing w accusations of abuse the worse response you can have (regarding your personal career) is to apologize publicly. Fight or stay silent.
Max's apology was at the opposite end of the spectrum from Scoble's series of attacks on the victim and non-apologies. It may have taken Max two tries, but at least the second was better than the first (as opposed to Scoble, whose non-apology-apologies just kept getting exponentially worse each time, including an asinine plug for his own disreputable company, and he tried to white-wash the record by deleting the previous non-apology apologies on Facebook and the awkward discussions attached to them).