Why do you think it "costs nothing" to create a successful crypto-token?
I can create a business with a hundred dollars and a trip to the local government building, but that doesn't mean i'll be successful, or that i'm a competitor to facebook. Just like how anyone can fork a cryptocurrency, that doesn't make them successful or a competitor to bitcoin.
And I disagree about how creating a business can cost the creator everything, isn't limiting liability one of the biggest reasons to start a company? So that you don't lose everything if it doesn't work.
But I think you need to really look at what it takes to build a cryptocurrency, let alone a successful one. You seem to be ignoring my point that a currency isn't just the code, but the network, the users, the trust, the amount of hardware and software written for it, the number of implementations, the amount of acceptance at vendors, the number of reputable exchanges, and the amount of decentralization. Replicating all of that isn't going to be any easier than getting everyone to switch from facebook to "klathmonbook" would be.
The fact that there are hundreds of cryptocurrencies created all the damn time that aren't overtaking bitcoin proves my point. If you replace the word "business" with "cryptocurrency" in your last paragraph, it still holds true. A good cryptocurrency needs to provide a benefit, and in bitcoin's case (at least to me) that benefit is decentralization, "push based" payments, the ability to be your own bank, a network of users and vendors that trust and use it, and not needing to trust anyone to transact with them using it.