Earlier quoted context omitted.
"Isn't appealing to minority groups by definition setting them apart from other groups?" No, in a world where minority groups are set apart, appealing to them can be as simple as not setting them apart , by no harassing, abusing, discriminating, etc. You don't need pink office chairs to make an office space welcoming for women. You just need NOT to have catcalls, rapists, abusers, sexist jokes, etc. Simple stuff, rea…
The point I'm trying to make is that if we are indeed to engage to appeal to a specific group, we need to make assumptions about that group. Your example above is a different problem. In that situation we are trying to not be hostile to a specific group. That's really a much easier problem to identify (not solve) because hostile behavior is hostile behavior, no matter who you are. It's incredibly important to solve t…
Are you sure that's the problem? What if you restate it as "at some point in their lives, girls become less interested in technology than boys" or "at some point in their lives, girls' interest in technology declines, unlike boys'"
Now you have very different problems and very different solutions. Why does that interest decline? What is driving it? Could it be a self-propagating, hostile, "boy's club" environment in technology?
Maybe you don't even need to market to them, if they never lose the interest in it.
And based on some data, I believe that my definition of the problem is probably closer to the real problem than yours:
http://www.randalolson.com/wp-content/uploads/percent-bachel...
So maybe we're asking the wrong questions.