Earlier quoted context omitted.
Sure, but don’t lie about it. If it’s not need-based, don’t insist it’s need-based.
Ok, lies are unacceptable. To play devil's advocate here: the press and the public do not want to hear that tech companies pay 7 digits of monthly salary to attract some talent. Nor do they want to hear that Universities have to offer merit based scholarships to attract top students, otherwise these students will go elsewhere. Companies advertise their diversity efforts but not the salaries of their executives. Stanf…
It would appear that scholarships follow a similar vein.