Earlier quoted context omitted.
"license their logistics software to a lot of companies." It's quite tricky to package an internally used system into something that can be sold and used by others. It most likely takes years to get to any significant amount of sales.
Every taxi company on earth would buy this immediately.
Every taxi company on Earth (well, at least in the UK) has an app of their own now, even if it's just a white-label with their branding applied. They all let you book a journey and tell you the name of the driver and the reg plate of the car, and have a nice animated map of how far away the car is. No-one will buy it.