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Reddit is ready for advertisers, but are advertisers ready for Reddit?

martechtoday.com

81–90 of 91 posts

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#81

Earlier quoted context omitted.

HN has a problem with the libertarian hellscape ideology of laws being an impediment to wealth. I would argue this oppressive ideology is far more violent than the dross that's skimmed off Reddit. Additionally, HN is far, far less intelligent than its users would have you believe, but that circles back to the edgelord libertarianism again.

Ok so I get that you disagree but how is it violence?

Oppression is violence [1]. The willful disregard of laws enacted by a democratically elected legislature (from Uber's disregard of Taxi Medallions, airbnb's disregard of occupancy laws, to 2008-era banking scandals) of the upper class (successful entrepreneurs) is oppression against the lower classes.

Usually, this is taken care of through the courts, wherein the judicial system punishes people for crimes -- again, an act of violence. However, in the absence of punishment or a judiciary aligned with the interests of oppressors, the oppressed are morally justified in enacting punishment and responding to violence in kind.

[1] Paulo Freire, Pedagogy of the Oppressed, 1967.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#82

Earlier quoted context omitted.

The right approach is federation with small, user-operated instances that all talk to each other GNUSocial/Mastodon style. That's the only way to make sustainable social networks that work in the interests of their users. It's not yet known if this model is viable, or sustainable. I certainly hope so, but time will tell.

I think the sustainability of this approach is a tautology. The network cannot die by design, anyone can always stand up new instances.

But it can die of two ways - rampant schisms, or total disinterest.

Federation without scarcity or central control means that networks can splinter into tiny, insular subgroups.

And anyone can always stand up a new instance - if they can be bothered to. Running and moderating a forum or a subreddit is hard, and not everyone is willing to do it (either by refusing to start a new instance, or by administrating one poorly.)

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#83

I tried advertising on Reddit earlier this year. I picked a few subreddits, whipped out my credit card, picked a few key phrases, and figured I was ready to go. The advertising UI left a lot to be desired. I was hoping to run multiple versions of the same ad to test CTR, no dice. I could set up multiple ads, wait for them each to be approved, then manually make changes through molasses, possibly with additional appro…

> The advertising UI left a lot to be desired.

Every bit of UI, except the two main ones[1], leave a lot to be desired. Their moderation tools are still atrocious, despite promising for years to improve things.

[1] The list of submissions for any particular subreddit, and the subreddits therein. As far as I'm concerned, they absolutely nailed it, and should be wary of messing with a good thing.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#84

Earlier quoted context omitted.

I think the sustainability of this approach is a tautology. The network cannot die by design, anyone can always stand up new instances.

But it can die of two ways - rampant schisms, or total disinterest. Federation without scarcity or central control means that networks can splinter into tiny, insular subgroups. And anyone can always stand up a new instance - if they can be bothered to. Running and moderating a forum or a subreddit is hard , and not everyone is willing to do it (either by refusing to start a new instance, or by administrating one poo…

>Federation without scarcity or central control means that networks can splinter into tiny, insular subgroups.

Sometimes rifts can happen but the network never entirely fractures - at least this hasn't happened on the GNUSocial/Mastodon/etc network yet. By default everyone federates with everyone else, and there are enough instances that scisms are rare and isolated, and don't break the network.

>And anyone can always stand up a new instance - if they can be bothered to. Running and moderating a forum or a subreddit is hard, and not everyone is willing to do it (either by refusing to start a new instance, or by administrating one poorly.)

Not everyone needs to, though. You just need to find someone who is running an instance whose values are aligned with yours. There are several hundred Mastodon instances to choose from, it's easy to find such a place.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#85
post #45
post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

I think you're projecting sophistication because you use an ad blocker and mostly peruse the subreddits you explicitly subscribe to. If you take a look at /r/popular it's mostly nonsense. The majority of reddit are looking at cute animals and memes about tv, movies, and video games.

Relatively sophisticated. No matter how mainstream Reddit becomes, the average user is always going to be more tech savy than the average reader at cnn.com, for example. Therefore, because ad blockers are a problem for traditional publications, they’re certainly a problem for Reddit.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#86
post #75

Reddit tries way too hard to funnel people into their app, which I assume gives them more options for uncontrollable ad spam. Dark patterns that constantly advertise apps really need to go. On mobile I prefer the desktop Reddit site due to high link density and the fact that, frankly, browsers are BETTER because of trivial pinch/zoom/scroll, opening in new tabs, etc. Instead, Every Single Time I visit Reddit I have t…

There are countless 3rd party mobile apps for Reddit. Very odd that you don't mention them at all.

And all of them are vast improvements over both the official app and the new "mobile" site.

The day reddit starts shutting out 3rd party apps is the day I stop using reddit.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#87
post #71

"... take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Lol.

Would you mind following the guidelines by only posting civilly and substantively? https://news.ycombinator.com/newsguidelines.html

Sorry. It's such an awesome description though.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#88
post #14
post #7

> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.

I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers

Would disagree. HN is critical in the sense that people actually debate a significant amount of the time instead of replying with memes. Calling spades what they are isn't, in my opinion, equivalent to being needlessly critical.

As for bullying, I think we can all agree that vote-brigading, doxxing, trolling, and racist speech are far more prevalent on reddit than HN. /r/fatpeoplehate, /r/the_donald, /r/roastme, /r/murderedbywords being some good examples, not to mention incels and redpillers.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#89

Earlier quoted context omitted.

Ok so I get that you disagree but how is it violence?

Oppression is violence [1]. The willful disregard of laws enacted by a democratically elected legislature (from Uber's disregard of Taxi Medallions, airbnb's disregard of occupancy laws, to 2008-era banking scandals) of the upper class (successful entrepreneurs) is oppression against the lower classes. Usually, this is taken care of through the courts, wherein the judicial system punishes people for crimes -- again,…

Being against socialism is not violence. The idea that the taxi medallion system was anything but a cartel is very crude. I'm not even sure what kind of person writes these comments that are in stark disagreement to the founding principles of the USA. Authoritarian governments are the exact violence the USA was founded to get away from.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#90

Earlier quoted context omitted.

Oppression is violence [1]. The willful disregard of laws enacted by a democratically elected legislature (from Uber's disregard of Taxi Medallions, airbnb's disregard of occupancy laws, to 2008-era banking scandals) of the upper class (successful entrepreneurs) is oppression against the lower classes. Usually, this is taken care of through the courts, wherein the judicial system punishes people for crimes -- again,…

Being against socialism is not violence. The idea that the taxi medallion system was anything but a cartel is very crude. I'm not even sure what kind of person writes these comments that are in stark disagreement to the founding principles of the USA. Authoritarian governments are the exact violence the USA was founded to get away from.

> Authoritarian governments are the exact violence the USA was founded to get away from

You might want to ask a black person or an Indian for their perspective on this.

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