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Reddit is ready for advertisers, but are advertisers ready for Reddit?

martechtoday.com

71–80 of 91 posts

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#71

"... take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Lol.

Would you mind following the guidelines by only posting civilly and substantively?

https://news.ycombinator.com/newsguidelines.html

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#72

I tried advertising on Reddit earlier this year. I picked a few subreddits, whipped out my credit card, picked a few key phrases, and figured I was ready to go. The advertising UI left a lot to be desired. I was hoping to run multiple versions of the same ad to test CTR, no dice. I could set up multiple ads, wait for them each to be approved, then manually make changes through molasses, possibly with additional appro…

This feels like an impossible game. Reddit's advertising UI will never have as many features as Google's. Just compare how many engineers each company has.

Absolutely google can throw more people at the problem.

I'd settle for:

- Let me run multiple versions of an ad, run more of the one that has the best CTR.

- Once you've got my money, and have seen a few of my ads, never require approval again unless I've been bad.

- Label all graphs clearly.

- Give me an estimate of how many ads will show at various bids.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#73
post #38
post #16

Earlier quoted context omitted.

This is by far the best way to stretch your marketing dollar on reddit, but (aside from AMAs) seems difficult for reddit themselves to monetize.

Reddit as a monolith is pretty good at catching that. Sure it'll miss one or two every now and then, but I don't see it being inundated by organic marketing anytime soon. Also, as I understand it, they have been working on catching this stuff behind the scenes and they seem to be doing okay.

> but I don't see it being inundated by organic marketing anytime soon.

Because it already is

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#74
post #60

I don't mind the promoted Triplebyte ad I see at the top of my reddit landing page. I'm subscribed to r/git and r/programming; I suspect it's coming from my r/programming subscription. My ad-blocker is enabled for reddit, but the Triplebyte promoted ad still gets through. I guess it's not really an ad but a promoted topic. It even has the upvote/downvote buttons. It's been there for probably the last month.

(I work at Triplebyte.) Thanks, that's great to hear! It works for us too -- we can easily measure that we've created a lot of great career opportunities for engineers who came to us via the r/programming promoted post.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#75

Reddit tries way too hard to funnel people into their app, which I assume gives them more options for uncontrollable ad spam. Dark patterns that constantly advertise apps really need to go. On mobile I prefer the desktop Reddit site due to high link density and the fact that, frankly, browsers are BETTER because of trivial pinch/zoom/scroll, opening in new tabs, etc. Instead, Every Single Time I visit Reddit I have t…

There are countless 3rd party mobile apps for Reddit. Very odd that you don't mention them at all.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#76
post #67
post #58

Earlier quoted context omitted.

I don't think NSFW content is shown by default - it needs to be enabled in your account preferences.

It is absolutely shown by default for /r/all, however the default ("popular") view and default subs for a login exclude NSFW.

I just opened up an incognito window and hit /r/all. In the first two pages, I saw nothing NSFW except a joke about a hotel survey which mentions a hooker that would certainly pass on network television.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#78
post #7

> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.

He makes the same mistake everybody else does: reddit is not one place. /r/news is not /r/dogs, is not /r/the_donald, is not /r/randomActsOfChristmas is not /r/kotlin.

And yes their blindside is a persistent market failure, that I sadly cannot take advantage of.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#79

Earlier quoted context omitted.

This feels like an impossible game. Reddit's advertising UI will never have as many features as Google's. Just compare how many engineers each company has.

Absolutely google can throw more people at the problem. I'd settle for: - Let me run multiple versions of an ad, run more of the one that has the best CTR. - Once you've got my money, and have seen a few of my ads, never require approval again unless I've been bad. - Label all graphs clearly. - Give me an estimate of how many ads will show at various bids.

Once you've got my money, and have seen a few of my ads, never require approval again unless I've been bad.

That will never fly, for the sole reason that reddit is small enough and young enough that they could be run over by somebody willing to drop 10 grand. Googles spam filter is probably the best.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#80
post #29

Earlier quoted context omitted.

HN is more critical but less bullying. It rarely tolerates open crude abuse, but has a huge blind spot around "intellectual" bullying such as ""scientific"" racism.

HN has a problem with the libertarian hellscape ideology of laws being an impediment to wealth. I would argue this oppressive ideology is far more violent than the dross that's skimmed off Reddit. Additionally, HN is far, far less intelligent than its users would have you believe, but that circles back to the edgelord libertarianism again.

Ok so I get that you disagree but how is it violence?
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