Reddit is ready for advertisers, but are advertisers ready for Reddit? • Hacker News Board

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#51

Post by jlarocco » Tue, Nov 28, 2017, 4:32 PM UTC

ben_jones wrote: post #9

I don't think mainstream advertising that appeals to the general public will ever be successful on Reddit. Niche advertising, such as recruiting and product placement in subs like /r/sysadmin, or fanduel in /r/nfl, will have mild success - but not enough to make Reddit profitable. Ironically I think imgur will have more success then Reddit in the long run.

>I don't think mainstream advertising that appeals to the general public will ever be successful on Reddit.

Mainstream advertising doesn't appeal to the general public. People tolerate it because they don't know they can turn it off.

If web browsers shipped with ad-blocking turned on by default then most people would never turn it off.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#52

Post by swarnie_ » Tue, Nov 28, 2017, 4:34 PM UTC

austenallred wrote: post #27

vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

I spend a lot of money advertising on Reddit. It does great. I’m extremely happy.

Found /u/spez

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#53

Post by LambdaComplex » Tue, Nov 28, 2017, 4:35 PM UTC

Sir_Cmpwn wrote: post #33

I've been saying for a couple of years now that Reddit is on a clear downward spiral. Do you believe me yet? The right approach is federation with small, user-operated instances that all talk to each other GNUSocial/Mastodon style. That's the only way to make sustainable social networks that work in the interests of their users. Capitalism-driven social networks do not work .

> I've been saying for a couple of years now that Reddit is on a clear downward spiral. Do you believe me yet?

People have been saying that for years, and yet Reddit is still here. (With that said, I do agree with the rest of your comment)

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#54

Post by Sir_Cmpwn » Tue, Nov 28, 2017, 4:35 PM UTC

LambdaComplex wrote: post #53

Sir_Cmpwn wrote: post #33

I've been saying for a couple of years now that Reddit is on a clear downward spiral. Do you believe me yet? The right approach is federation with small, user-operated instances that all talk to each other GNUSocial/Mastodon style. That's the only way to make sustainable social networks that work in the interests of their users. Capitalism-driven social networks do not work .

> I've been saying for a couple of years now that Reddit is on a clear downward spiral. Do you believe me yet? People have been saying that for years, and yet Reddit is still here. (With that said, I do agree with the rest of your comment)

Digg's still here, too.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#55

Post by toxican » Tue, Nov 28, 2017, 4:36 PM UTC

alvil wrote: post #43

... And are users ready for ads?

The site already has ads. Sidebar ads, banner ads, ads that look like regular submissions to the site. Not to mention the more natural advertising that /r/hailcorporate likes to freak out about a lot.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#56

Post by gsylvie » Tue, Nov 28, 2017, 4:37 PM UTC

austenallred wrote: post #27

vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

I spend a lot of money advertising on Reddit. It does great. I’m extremely happy.

What are you advertising? I'm thinking of running ads there for my Bitbucket add-on.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#57

Post by msla » Tue, Nov 28, 2017, 4:38 PM UTC

pjc50 wrote: post #29

seibelj wrote: post #14

Earlier quoted context omitted.

I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers

HN is more critical but less bullying. It rarely tolerates open crude abuse, but has a huge blind spot around "intellectual" bullying such as ""scientific"" racism.

Not to mention the ageism.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#58

Post by nhebb » Tue, Nov 28, 2017, 4:39 PM UTC

jsonne wrote: post #35

The 500lb gorilla in the room that no one is talking about when it comes to Reddit ads is this. Go to Reddit right now and hit the "All" button and just see how much hardcore pornography pops up immediately. I'm not making some sort of moral judgement here at all, but that can and does scare off tons of big brands.

I don't think NSFW content is shown by default - it needs to be enabled in your account preferences.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#59

Post by Mindwipe » Tue, Nov 28, 2017, 4:43 PM UTC

zitterbewegung wrote: post #5

Advertisers haven’t been ready for reddit for awhile. Who wants their content associated with hate groups ? Trolls ? Adult content ? Moderators who are mistreated by staff. Staff that modifies other peoples comments ? And once they are ready maybe reddit won’t be what people want anymore . Also, the fact that social media advertisers can do the ads cheaper . Why pay for something you can do for much less? I guess red…

> Who wants their content associated with hate groups ? Trolls ? Adult content ? Moderators who are mistreated by staff. Staff that modifies other peoples comments ?

That's like the typical advertising experience with a print newspaper.

(This is somewhat satirical, I'm not suggesting that it's a sustainable long term situation.)

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#60

Post by gsylvie » Tue, Nov 28, 2017, 4:43 PM UTC

I don't mind the promoted Triplebyte ad I see at the top of my reddit landing page. I'm subscribed to r/git and r/programming; I suspect it's coming from my r/programming subscription. My ad-blocker is enabled for reddit, but the Triplebyte promoted ad still gets through. I guess it's not really an ad but a promoted topic. It even has the upvote/downvote buttons. It's been there for probably the last month.