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Reddit is ready for advertisers, but are advertisers ready for Reddit?

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Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#31

Post by TorKlingberg »

chmod775 wrote: post #20
wcarron wrote: post #7

> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.

Yes. If advertisers aren't ready for the whole spectrum of what humanity has to offer, they aren't ready for life and should probably stay at home, lock their doors, bar their windows, and cease all contact with the outside world. Also what Tuff said applies more readily to various chans, less to reddit, which usually has more civilized discussions - A natural by-product of trying to piss off preferably less than 50%…

"Be ready for" is one thing, but do you want your ads right next to it?

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#32

Post by TorKlingberg »

preinheimer wrote: post #22

I tried advertising on Reddit earlier this year. I picked a few subreddits, whipped out my credit card, picked a few key phrases, and figured I was ready to go. The advertising UI left a lot to be desired. I was hoping to run multiple versions of the same ad to test CTR, no dice. I could set up multiple ads, wait for them each to be approved, then manually make changes through molasses, possibly with additional appro…

This feels like an impossible game. Reddit's advertising UI will never have as many features as Google's. Just compare how many engineers each company has.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#33

Post by Sir_Cmpwn »

I've been saying for a couple of years now that Reddit is on a clear downward spiral. Do you believe me yet?

The right approach is federation with small, user-operated instances that all talk to each other GNUSocial/Mastodon style. That's the only way to make sustainable social networks that work in the interests of their users. Capitalism-driven social networks do not work.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#34

Post by ivanech »

seibelj wrote: post #14
wcarron wrote: post #7

> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.

I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers

I doubt anything on HN has ever matched the bullying of r/fatpeoplehate

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#35

Post by jsonne »

The 500lb gorilla in the room that no one is talking about when it comes to Reddit ads is this. Go to Reddit right now and hit the "All" button and just see how much hardcore pornography pops up immediately. I'm not making some sort of moral judgement here at all, but that can and does scare off tons of big brands.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#36

Post by optimusclimb »

vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

> They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers.

I think you've over generalizing a bit - I think we've gotten to the point where reddit is fairly "mainstream." My bet is there are plenty of reddit users out there not using ad blockers.

There was a time when playing multi-player FPS games against other people on the internet was a "fringe activity" probably mostly enjoyed by a very small subset of the population. Now 40 year old I-bankers blow off steam playing Halo. I think reddit has just about gotten to that level.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#37

Post by dimillian »

I'm a huge fan of Reddit, it's basically where I got my info about everything in my life. It's like an up to date, curated version of the mess that some news site are. Plus conversations is highly interesting most of the time. Of course, you have to follow the good one, and read what you want to read.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#38

Post by pen2l »

ivarv wrote: post #16
brink wrote: post #2

Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?

This is by far the best way to stretch your marketing dollar on reddit, but (aside from AMAs) seems difficult for reddit themselves to monetize.

Reddit as a monolith is pretty good at catching that. Sure it'll miss one or two every now and then, but I don't see it being inundated by organic marketing anytime soon.

Also, as I understand it, they have been working on catching this stuff behind the scenes and they seem to be doing okay.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#39

Post by ohtwenty »

zbentley wrote: post #30
vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

> their users are sophisticated enough to use ad blockers Do you have a source for that? I don't find it impossible to believe, but that's a pretty bold claim. I'm sure a lot of people use ad blockers, but how does that number compare to total user volume? And how does it break down (engaged users, infrequent visitors, etc.)?

I think it's important to note, as mentioned in the article, just how much more mainstream Reddit is becoming. And along with that, less tech-savvy users less likely to use adblockers. I'd love to see some numbers on this too!

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#40

Post by pc86 »

ivarv wrote: post #16
brink wrote: post #2

Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?

This is by far the best way to stretch your marketing dollar on reddit, but (aside from AMAs) seems difficult for reddit themselves to monetize.

Serious question, how is Reddit/Advance Publications making money off of AMAs? Are the mods of that sub Reddit employees?
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