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Reddit is ready for advertisers, but are advertisers ready for Reddit?

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Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#41

Post by DigitalJack »

vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

Nah, just give it some time and we will see RedditCoin. Instead of reddit gold, you will reward posters with RC.

Then the_donald will rebel and create kekcoin.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#42

Post by ihuman »

vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

> They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers

Or I just pay for Reddit Gold, which removes ads (among other features).

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#44

Post by chmod775 »

TorKlingberg wrote: post #31
chmod775 wrote: post #20

Earlier quoted context omitted.

Yes. If advertisers aren't ready for the whole spectrum of what humanity has to offer, they aren't ready for life and should probably stay at home, lock their doors, bar their windows, and cease all contact with the outside world. Also what Tuff said applies more readily to various chans, less to reddit, which usually has more civilized discussions - A natural by-product of trying to piss off preferably less than 50%…

"Be ready for" is one thing, but do you want your ads right next to it?

Don't put your ads on the wrong subreddit then.

In the physical world you don't have to put ads directly next to the KKK, but if there's still some sort of demonstration passing your ad nobody is going to blame you for it there either.

Also the notion that the same people who use a website are going to blame an advertiser for advertising next to content that is the norm there, is just weird.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#45

Post by cantrip »

vita17 wrote: post #11

This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.

I think you're projecting sophistication because you use an ad blocker and mostly peruse the subreddits you explicitly subscribe to.

If you take a look at /r/popular it's mostly nonsense. The majority of reddit are looking at cute animals and memes about tv, movies, and video games.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#46

Post by roel_v »

Sir_Cmpwn wrote: post #33

I've been saying for a couple of years now that Reddit is on a clear downward spiral. Do you believe me yet? The right approach is federation with small, user-operated instances that all talk to each other GNUSocial/Mastodon style. That's the only way to make sustainable social networks that work in the interests of their users. Capitalism-driven social networks do not work .

So... usenet? Plus, there is not a single website that has better ui than the better newsreaders.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#47

Post by wanderingjew »

pjc50 wrote: post #29
seibelj wrote: post #14

Earlier quoted context omitted.

I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers

HN is more critical but less bullying. It rarely tolerates open crude abuse, but has a huge blind spot around "intellectual" bullying such as ""scientific"" racism.

HN has a problem with the libertarian hellscape ideology of laws being an impediment to wealth. I would argue this oppressive ideology is far more violent than the dross that's skimmed off Reddit.

Additionally, HN is far, far less intelligent than its users would have you believe, but that circles back to the edgelord libertarianism again.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#48

Post by toxican »

seibelj wrote: post #14
wcarron wrote: post #7

> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.

I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers

Critical, maybe, but I don't see rampant racism, sexism, homophobia, transphobia, etc. all over this site like I do on reddit. People are also generally a lot more snarky and sarcastic on reddit than they are here, which could be perceived as 'bullying' if you're just looking to have fun discussions.

But of course with reddit, it's 100% up to you to make it good. Find the right communities, ditch the wrong ones, and you're going to have a great time.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#49

Post by Alex3917 »

gk1 wrote: post #26
Alex3917 wrote: post #6

> Those concerns range from worries that ads will appear on controversial “subreddits,” or topic-based message forums, to fears of campaigns being flayed alive by Redditors on anti-advertising subreddits like HailCorporate. Let's be honest, the problem is that the vast majority of marketers are really dumb and terrible at their jobs — they only want to do things that have already been "proven to work", even though by…

How many marketers do you know? I'm glad to see you edited "99% of marketers" to "vast majority of marketers," but that still reeks of a generalization based on personal opinion and not fact.

> How many marketers do you know?

I've talked with hundreds or thousands. But the underlying idea comes from Seth Godin, who I'm sure has talked with at least an order of magnitude more. He has lots of posts on this theme, e.g.:

http://sethgodin.typepad.com/seths_blog/2012/07/the-importan...

It's trivially easy to test the idea, just going on Bumble Networking (most people are marketers) and offer some new product or service that is obviously a no brainer. It doesn't matter if the thing you're selling doesn't actually exist, as long as it would be clearly beneficial. And just keep track of how much interest you actually get, versus people who just want to "make an instagram" or whatever.

Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?

#50

Post by jasonkostempski »

Any brand that only sells things that work as advertised and isn't backed by a tone-deaf marketing department should be able to hold up against any "brand-safety concerns". If they could also accept that no one wants to be tracked and that they should trust the people they're working with to report semi-accurate impression numbers instead of trying to use user machines as arbiters, maybe they could pull off some in-line advertising. While I've never seen a unicorn, I can't prove they don't exist. Good luck Reddit.
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