This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
Reddit is ready for advertisers, but are advertisers ready for Reddit?
11–20 of 91 posts
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#12As a moderator for a large branded subreddit, get ready for user revolt.
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#13Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?
"viral" advertising, astroturfing, and automated propaganda is hard to do correctly, but it's immune to adblockers.
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#14> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.
I would say HN is far more critical and bullying than reddit, but then again we aren’t trying to lure advertisers
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#15Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?
"viral" advertising, astroturfing, and automated propaganda is hard to do correctly, but it's immune to adblockers.
> Effective "viral" advertising and automated propaganda isn't cheap
It might have a better return on investment than ads.
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#16Why pay for ads when you can pay for vote manipulation and viral marketing through organic posts? The cost / user engagement ratio has to be much better, right?
This is by far the best way to stretch your marketing dollar on reddit, but (aside from AMAs) seems difficult for reddit themselves to monetize.
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#17If advertisers are edgy about something as locked down as YouTube, they’re going to be positively terrified of Reddit.
^ This
I'm wondering if I'll be able to pick my nose and dig in my ass in the future without offending someone...
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#18It's much better for advertisers to astroturf on reddit.
Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#19This is the end of Reddit. They can’t monetize the web version of their site because their users are sophisticated enough to use ad blockers. If they load up their mobile app with ads, people will just use a 3rd party Reddit app. So they’ll have to ban 3rd party apps which will betray all the users who got into Reddit because it was an open platform.
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Re: Reddit is ready for advertisers, but are advertisers ready for Reddit?
#20> take the most critical, bullying group of individuals on the internet and throw them into one community; that is Reddit,” said Tuff. Hah! This guy must not use the web often. Also, for a guy who eventually hopes to sell ads on the Reddit platform, he's not doing a great job of putting lipstick on the pig.
Yes. If advertisers aren't ready for the whole spectrum of what humanity has to offer, they aren't ready for life and should probably stay at home, lock their doors, bar their windows, and cease all contact with the outside world.
Also what Tuff said applies more readily to various chans, less to reddit, which usually has more civilized discussions - A natural by-product of trying to piss off preferably less than 50% of the userbase with each post.